The team formerly known as Houston 1836 will now be the Houston Dynamo. Okay, the new name is pretty lame, but at least it doesn''t insult and offend the primary fan base of the team. The team''s news release says the new name will be "inclusive to all fans." Brilliant idea.
Our crisis communications training seminars often include scenarios regarding personal indiscretions of the CEO -- sexual harrassment, substance abuse or financial misdeeds, for instance. The purpose is to get attendees thinking about the point at which the interests of their CEO diverges from the interests of the company and its shareholders.
If you have great news to communicate, but your spokesperson shifts into low gear and lacks appropriate positive energy and enthusiasm when stepping into the spotlight, your news will be interpreted as far less positive than it otherwise would be. This article explores the importance of the voice and non-verbal communications skills.
I like to get out of the house on Super Sunday to see the ads and to get a sense of what really captures the imagination of the audience despite all the noise and distractions. However, in an age when marketing is becoming more personalized, it''s hard to make the case that Super Bowl ads are really a great idea.
The controversy surrounding the naming of Houston''s newest sport franchise offers an important lesson for businesses entering ethnically diverse areas. Don''t insult your core customer and show yourself to be disconnected at best and callous and uncaring at worst by failing to fully consider their point of view.
Since the start of the decade, trust in corporate America has been shaken and it appears that the overall reputation of American corporations slipped further in 2005. This article details the findings of the seventh annual Reputation Quotient study.
After watching Southwest Airlines emerge largely unscathed from its first fatal plane accident, DPK Public Relations asks the question: do you think your organization has established the reservoir of goodwill necessary to weather this type of intense public scrutiny?
The CIA leak investigation has prompted another major news organization to clarify its policies related to anonymous sources. As a rule, DPK Public Relations recommends never going off-the-record, but the new AP policy is valuable for those considering it.
Those looking for proof that effective public relations is a leading indicator of an organization''s financial performance, need look no further. Watson Wyatt Worldwide''s latest determined that companies with the most effective PR programs returned 57 percent more to shareholders than companies with the subpar programs.
It''s becoming clear just how important search engines can be in helping organizations track and manage issues and proactively work to prevent them from bubbling into full blown crises. However, relatively few troubled organizations are using search engine marketing tactics as part of an issues management strategy.