When faced with difficult questions, it''s common for untrained spokesperson to commit the cardinal sin of saying, "no comment." Doing so raises suspicions about the organization and casts a negative light on everything you say and do. Dan Keeney examines alternatives to taking the easy way out.
Our thoughts and prayers go out to the Virginia Tech community in this time of mourning and reflection. Look closely and all of us can find small nuggets of wisdom that can help our organizations. The fact is that this is a moment when PR counselors whisper to themselves, "There but for the grace of God go I."
Fueled by technologies that enable collaboration and remove geographic barriers, a sophisticated network of independent public relations firms has emerged. Together, these professionals are bigger than the biggest PR firm in Texas. This article explores the trend.
The Q&A portion of a presentation may seem like an opportunity to relax, but skilled speakers have a strategy for the Q&A. This article describes the benefits of considering the Q&A as a seamless part of the presentation.
The March 5th issue of Brandweek looks at how various food companies have responded to E.coli outbreaks that threaten their respective reputations and strain consumer trust. It includes comments from DPK Public Relations'' President Dan Keeney.
DPK Public Relations is among the firms that specialize in crisis communications featured in the San Francisco Chronicle report on Jet Blue''s response to the shut-down of its entire flight schedule a couple weeks ago. The observations and advice of all the counselors included in the report provides great guidance for CEOs under pressure.
DPK Public Relations is celebrating the life of its mascot, Mac, who passed away unexpectedly over the weekend.
An article in the February edition of Harvard Business Review, "Reputation and Its Risks," points to three situations that put reputation at risk: reputation-reality gap, changing beliefs and expectations, and weak internal coordination. This article offers a summary.
Reputation management examines perceptions of an organization and works to align organizational behavior with public demands and expectations. In some cases, the two already are aligned but there is a lack of understanding or awareness of it. In other cases, there is a clear need for a change in organizational behavior.
A Texas-based chocolatier is facing scrutiny after a blogger attack. Now, the ethics of DPK''s Dan Keeney are also being questioned after posting comments that offered a differing perspective. In this post, Dan offers an explanation and seeks guidance.