Five Points to Supercharge Your Story
Too often, organizations fail to examine carefully whether what they are promoting is newsworthy before kicking a publicity effort into high gear. The result frequently is disenchantment with public relations as a method of building awareness and demand. But media relations can be an extremely effective way to increase confidence in your company, its leaders and its products. Before you take your story public, consider this five-point checklist to formulate the important messages that need to be communicated: Prominence. How big is this really? Is this part of a larger trend or will it have a lasting impact? Timeliness. Remember, the first three letters in "news" spell "NEW!" Did it just happen or is it about to happen? Does it tie in with a current public interest? Punch. What impact will your story have on your company and your audiences, and how …