Reputation management examines perceptions of an organization and works to align organizational behavior with public demands and expectations. In some cases, the two already are aligned but there is a lack of understanding or awareness of it. In other cases, there is a clear need for a change in organizational behavior.
A Texas-based chocolatier is facing scrutiny after a blogger attack. Now, the ethics of DPK''s Dan Keeney are also being questioned after posting comments that offered a differing perspective. In this post, Dan offers an explanation and seeks guidance.
A federal court ruling suggests that a University’s colors are inherently associated with that University and therefore subject to its trademark. The case of a small mom and pop retailer going head to head with a Texas University is worth learning about and getting involved in.
What is being missed in the heated exchanges regarding the failure of Wal-Mart to disclose ties to seemingly independent bloggers is that ALL public relations programs -- both online and offline -- should face a high level of disclosure. This article examines the issue.
The 2006 PRWeek/Cymfony Corporate Survey is out with some interesting information about the state of the public relations profession. It isn''t all pretty, with the focus on old media rather than new and on dissemination rather than listening.
Below is a description of the fundamental elements of crisis communications. If you believe this can be improved, we invite you to comment on it by posting your thoughts below. Crisis communications at its most basic level consists of three elements: crisis planning, crisis response and crisis recovery. Crisis planning is the work done to define what constitutes a crisis for the organization, identify vulnerabilities -- both likely and less-than-likely, assign responsibilities, prepare a spokesperson with media training, practice periodically and prepare standby materials as appropriate. I've seen organizations spend tens of thousands of dollars on the development of a crisis communications plan the size of a phone book and I've seen others create a perfectly functional crisis plan on the back and front a business card. The important thing is the thinking that goes into the process and the commitment to …
Ever wonder what makes a successful public relations program tick? Me too. Sometimes the initiatives that I am certain will be a huge success end up dying. Other times, something we throw together not expecting the media to bite ends up being enormous successes.
Nothing heals the wounds of a crisis like time. As time goes by, the hurt feelings and horrors associated with organizational misdeeds tend to subside. A new study suggests that executives believe it takes companies more than three years to recover from crisis.
Apologizing is a powerful communications tool, but for various reasons it is one that is increasingly neglected by CEOs. This article describes how owning up to a misstep can effectively frame the issue, putting parameters around it and defining it. Learn how to begin repairing the damage and winning back credibility.
We often find that people who have experienced on-camera interviews frequently are unhappy with the results. The good news is that all of those observations can help pinpoint specific areas for improvement. It just takes some effort and concentration to make a difference.