I like to get out of the house on Super Sunday to see the ads and to get a sense of what really captures the imagination of the audience despite all the noise and distractions. However, in an age when marketing is becoming more personalized, it''s hard to make the case that Super Bowl ads are really a great idea.
The controversy surrounding the naming of Houston''s newest sport franchise offers an important lesson for businesses entering ethnically diverse areas. Don''t insult your core customer and show yourself to be disconnected at best and callous and uncaring at worst by failing to fully consider their point of view.
Since the start of the decade, trust in corporate America has been shaken and it appears that the overall reputation of American corporations slipped further in 2005. This article details the findings of the seventh annual Reputation Quotient study.
After watching Southwest Airlines emerge largely unscathed from its first fatal plane accident, DPK Public Relations asks the question: do you think your organization has established the reservoir of goodwill necessary to weather this type of intense public scrutiny?
The CIA leak investigation has prompted another major news organization to clarify its policies related to anonymous sources. As a rule, DPK Public Relations recommends never going off-the-record, but the new AP policy is valuable for those considering it.
Those looking for proof that effective public relations is a leading indicator of an organization''s financial performance, need look no further. Watson Wyatt Worldwide''s latest determined that companies with the most effective PR programs returned 57 percent more to shareholders than companies with the subpar programs.
It''s becoming clear just how important search engines can be in helping organizations track and manage issues and proactively work to prevent them from bubbling into full blown crises. However, relatively few troubled organizations are using search engine marketing tactics as part of an issues management strategy.
What are the characteristics of a "brand leader?" According to Chief Executive Magazine and consulting firm Lippincott Mercer, there are nine potential characteristics that contribute to brand leadership, including customer experience, foresight and innovation, brand investment and brand importance. How does your CEO stack up?
The Houston Press and Dallas Observer will soon be under new ownership, at least officially. New Times Media, which owns both papers announced today it plans to merge with Village Voice Media.
In light of the destruction caused by hurricanes Katrina and Rita, Daniel Keeney is informing people of the precautions and preventive measures companies can take through the use of crisis communication. Keeney will present, "How to Manage Crises Smarter," which Heather Senter, president of the Fort Worth chapter of the PRSA, said could not come at a better time.