I recently connected with Sandra Zimmer of The Self-Expression Center and her approach to preparing a spokesperson immediately reminded me of basketball coach Phil Jackson's philosophy of heightening a person's consciousness in order to improve performance. I wanted to share this article she submitted and hope you find it helpful.
This article, originally published in the July 2004 issue of Public Relations Tactics, explores the issue of encouraging grassroots advocates to seek media placement of previously published materials.
In the conclusion of a month-long dialogue regarding the use ot template op-eds to give voice to grassroots advocates, DPK Public Relations offers specific guidance for public relations practitioners on the subject.
Darby Petri responds to the ongoing discussion regarding using template materials for public relations and grassroots initiatives, saying that it diminishes the effectiveness of an outreach effort because of it lack of authenticity.
Public relations experts are responding to the recent article that blew a hole in the common practice of developing and disseminating template materials for grassroots operatives and supporters. Read on....
The recent "outing" of several university professors who agreed to allow an op-ed to be submitted to various publications under their respective by-lines is calling into question the common public relations tactic of creating template materials for grassroots advocacy.
DPK Public Relations recently worked with Schipul - The Web Marketing Company (the team that built and help manage this site) to secure a positive profile in the Houston Business Journal. Dan Keeney explains how your organization can maximize the likelihood of a posititve story.
This op-ed discusses the recent attacks on the public relations profession and explains the role public relations can play in helping organizations build meaningful bonds with their communities.
This article, written by Dave Kopel and published by the Rocky Mountain News details how journalists twisted the words of University of Colorado football coach Gary Barnett during the crisis over sexual misconduct among CU''s players. It is a terrific illustration of the "echo" effect that occurs when journalists use each other''s inaccurate accounts of news events to build their own stories. Kopel is research director at the Independence Institute, an attorney and author of 10 books.
This article, originally published in the November 2003 issue of Public Relations Tactics, outlines the potential implications of activists lawsuits aimed at limiting corporate speech.