Employees Are Your Most Important Public
During this time of tight budgets, many employers have dramatically reduced their internal communications initiatives. A recent study indicates they may be making a mistake. The Corporate Credibility and Employee Communications Survey, published by the Society for Human Resource Management, is blunt about what is at stake for corporations. “At a time when public distrust of big business is at an all time high, organizations should strive to appreciate and place a high value on their employees.” The survey found that employees generally believe their companies are doing a good job of showing appreciation for their employees. Fifty-nine percent rate their company “very good” or “good.” When HCA-Gulf Coast Division asked Dan and his team to design and implement an internal campaign, they understood the consequences. Hit by a serious nursing shortage, they needed to make sure HCA’s nurses felt …