Act Now to Strengthen Relationships with Journalists
To enhance the quality of coverage you earn, you can make efforts to build credibility and trust with journalists. A good reputation among journalists is earned through consistently offering an interesting point of view, having a great deal of energy and enthusiasm and being accessible. These attributes can help you establish yourself as an expert source, resulting in increasing numbers of phone calls asking your opinion about breaking news. Here are tips to improve your dealings with journalists. Leave your prejudices about reporters behind. Reporters -- like everyone else -- bring their life experiences and perspectives to their jobs. Good reporters make every effort to see all participants'' points of view and to be aware of their own biases. Even if you''ve had negative experiences with the media in the past, you should avoid questioning a reporter''s motivations. Asking a journalist, "What is your point of view?" …