This is an article I wrote a while back that was originally published in PR Tractics in March 1997, but I think it is as pertinent today as the day I wrote it.
As we mark the third anniversary of 9-11, the push for viable crisis communications plans and disaster recovery plans are no longer considered top priorities for many organizations. Unfortunately the timing could not be worse. In this article, Dan Keeney, APR describes the need for an updated vulnerability assessment now, before it''s too late to anticipate the unthinkable.
This article, written by Dave Kopel and published by the Rocky Mountain News details how journalists twisted the words of University of Colorado football coach Gary Barnett during the crisis over sexual misconduct among CU''s players. It is a terrific illustration of the "echo" effect that occurs when journalists use each other''s inaccurate accounts of news events to build their own stories. Kopel is research director at the Independence Institute, an attorney and author of 10 books.