Defining what constitutes a crisis is central in the development and implementation of a crisis communications plan. If your organization has established the point at which a crisis communications plan is activated, it is far more likely that your plan will play a productive role in helping your organization quickly emerge from crisis with its reputation intact.

Here is how DPK Public Relations and users of this Web site define a crisis:

A crisis is an unexpected event or series of events that spiral out of control, disrupts normal operations and causes intense and unwanted public scrutiny that harms or threatens to harm the organization''s reputation.
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