HOUSTON, Jan. 22, 2007 – Ed Schipul, CEO of Schipul – The Web Marketing Company (www.schipul.com), will share his expertise in Web marketing with leaders of the region’s adverting community. He is scheduled to present “The Effective Web Site: Is Your Web Presence Helping or Hurting You?” at the American Advertising Federation (AAF) 10th District Winter Leadership Conference in Houston on January 26th.

The AAF has a national network of 200 ad clubs across the country, representing 50,000 professionals in the advertising industry. Schipul will speak with advertising professionals from Arkansas, Louisiana, Oklahoma and Texas on how to beef up their Web presence to increase membership, enhance communications and strengthen online participation.

He will discuss some of the basics of building an effective Web site to help generate revenue and increase an organization''s exposure. Attendees also will discover how other organizations have used Web technology to aid in managing information and growing their membership.

“Ad clubs face the same challenges many other associations do – members with less time and high demands that the services they want get delivered to them when and how they want them,” Schipul said. “Under these circumstances, associations must make full use of the Web to facilitate constant and effective communication, and to deliver services directly to the desktops of their members.”

Schipul – The Web Marketing Company serves associations around the world – including the Houston Advertising Federation (www.haf.org) – with its Tendenci association management software (www.tendenci.com). Using Tendenci can make an association’s Web site an integral part of its operations by automating many time-consuming functions such as event registration, membership data management, business directories and job listings.

Schipul’s Web marketing presentation begins at 9 a.m. on January 26th. The conference will be held at the Hilton Houston Post Oak Hotel; 2001 Post Oak Blvd. Registration information for the three-day conference is available at http://www.haf.org/en/cev/?82.

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About Schipul – The Web Marketing Company
Schipul – The Web Marketing Company developed and builds on the Tendenci® membership management software. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipul’s clients include Clear Channel Exhibits, National Pharmacy Technician Association, The Children’s Fund, Wolff Companies and DPK Public Relations. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.