HOUSTON, March 15, 2004 – The National Pharmacy Technician Association (NPTA), the world's largest professional organization established specifically for pharmacy technicians, has selected Houston-based Schipul – The Web Marketing Company to help maximize the effectiveness of its Web marketing initiatives.

Schipul was selected to use its Tendenci™ membership organization software to integrate and consolidate the various functions of NPTA’s Web site (www.pharmacytechnician.org), including continuing education, automated e-mail, database management, and event planning and registration. With Schipul’s help, NPTA will improve operational efficiencies and introduce new member services, such as self-guided online continuing education programs.

“Like most member organizations, we consider the Internet to be a vital tool for managing valuable member services and advancing our mission, and the Schipul team has helped us fully realize that vision,” said Mike Johnston, CPhT, founder and executive director of NPTA. “Since relaunching the site, we have been inundated by record traffic to the site.”

“We unlock the full value of the Internet so our clients can improve efficiency, increase customer satisfaction and increase sales,” said Ed Schipul, CEO and president of Schipul. “We are proud that our work on behalf of NPTA has had an immediate positive impact.”

Together with Schipul’s Web design and search engine optimization services, the Tendenci membership organization software consolidates an organization’s secure membership directory with other capabilities that typically require numerous separate software tools. Tendenci offers organizations a single solution for event planning and registration, calendar software, job board management, electronic newsletters and Web content management.

About the NPTA

NPTA is dedicated to advancing the profession, the value of pharmacy technicians and the vital roles they play in pharmaceutical care. The organization is composed of pharmacy technicians practicing in a variety of practice settings, such as retail, independent, hospital, mail-order, home care, long term care, nuclear, military, correctional facility, formal education, training, management and sales. NPTA is a reflection of this diverse profession and provides unparallel support and resources to members.

About Schipul – The Web Marketing Company

Schipul – The Web Marketing Company developed and builds on the Tendenci™ relationship marketing application software. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipul’s clients include the World Health Organization, Clear Channel Exhibits, The Children’s Fund, Wolff Companies and Dan Keeney Public Relations.