Schipul – The Web Marketing Company’s Culture Queen to Examine How Company Culture Can Beat the Recession
Laird says it is when things look grim that company culture is most important. Studies have found that with adaptive corporate cultures and strong leadership practices financially outperform those that do not.
“A company with a culture that promotes innovation and change is more likely to take advantage of occasional downturns,” said Laird. “It is essential during today’s Great Recession for the leaders of a company to clearly articulate their vision and communicate precisely about culture.”
The SXSW Interactive Festival is scheduled March 12-16, 2010 at the Austin Convention Center. Registration information is available at http://sxsw.com/attend.
Download a high resolution photo of Katie Laird at http://www.flickr.com/photos/happykatie/3234492225/sizes/o/in/set-72157603711412587/.
About Schipul - The Web Marketing Company
Schipul – The Web Marketing Company developed and builds on the Tendenci Web marketing application, a powerful online tool with over a half million people logging in during the past year and millions of users overall. Schipul is based in Houston, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul’s nonprofit clients include the Web Analytics Association, Houston Zoo and the New York Chapter of the National Academy of Television Arts and Sciences, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.