Saint Arnold ICON to feature quarterly releases of a wide variety of beer styles HOUSTON, December 3, 2012 – Saint …
Search
Series for bars and restaurants will feature a variety of limited quantity beers aged in oak barrels HOUSTON, November 1, …
HOUSTON, October 15, 2012 – The call is out throughout Texas and Louisiana to clear some shelf space in …
Media Coverage of Beer Launch Offers PR Lessons
The summer 2012 launch of client Saint Arnold Brewing Company's Divine Reserve No. 12 took on a life of its own, with news organizations competing for the inside scoop and tracking down brewers on their way to the grocery store and at the brewery late at night. The Saint Arnold example provides a few lessons for any organization seeking positive media coverage: 1. Think long-term. DPK Public Relations has been working with Saint Arnold for eight years and keeps information flowing regularly to the newsrooms. 2. Don't get discouraged. We have had plenty of instances where we felt we had a great story only to be disappointed that nobody jumped on it. Instead of getting discouraged, we trusted that our good ideas weren't being ignored and they would eventually generate coverage. Maybe not when we expected it -- but the …
HOUSTON, August 8, 2012 - Saint Arnold Brewing Company (www.saintarnold.com), the oldest craft brewery in Texas, continued to experience …
HOUSTON, July 31, 2012 - Saint Arnold Brewing Company (www.saintarnold.com), the oldest craft brewery in Texas, today released its …
HOUSTON, July 11, 2012 - Saint Arnold Brewing Company (www.saintarnold.com), the oldest craft brewery in Texas, wants to make the …
Proceeds from sales of Saint Arnold Homefront IPA to aid families of U.S. service members and wounded warriors HOUSTON, July 6, …
100 percent of proceeds from Saint Arnold Homefront IPA to benefit Operation Homefront HOUSTON, May 24, 2012 – Saint Arnold …
Saint Arnold Brewing Company today announced plans for its upcoming launch of Saint Arnold Endeavour Double IPA (India Pale Ale), …