Client Uses Super Bowl to Attract Media

Big events that are sure to attract attention present terrific PR opportunities. In January 2011, DPK Public Relations helped client leverage the worldwide media interest in the Super Bowl in Arlington, Texas to generate considerable coverage for their revolutionary approach to event parking. Below is the news release we issued: Helps Packers and Steelers Fans Reserve Parking for the Big Game

Online parking reservation system features 43 parking lots around Cowboys Stadium

DALLAS, January 24, 2011 – (, which offers an online parking reservation system that is revolutionizing the parking industry, reports that tens of thousands of parking spaces are available for the NFL’s Big Game around Cowboys Stadium, but expects strong demand from fans of the Packers and Steelers will diminish supply rapidly during the coming days. Currently, 43 parking lots surrounding Cowboys Stadium are offering parking for the Big Game on February 6th. changes the playing field for game -day parking and the City of Arlington is rooting them on. City officials are encouraging parking lot owners to offer advance parking reservations to improve the game-day experience for Packers and Steelers fans.’s online reservation system makes pricing more transparent, reduces distractions for drivers headed to the Big Game and eases traffic flow.
“ users from Green Bay and Pittsburgh can compare parking lot locations and prices, and reserve a parking spot online just like they reserve plane tickets, rental cars and hotel rooms,” said George Baker, CEO of “Going to the Big Game should be fun – not a headache. removes a giant source of frustration to maximize the fun.”
A quick review of shows that someone willing to take a shuttle can get parking for as low as $49.50. However, if you want to be across the street from Cowboys Stadium you can reserve a parking spot for as much as $1,100.’s online reservation system makes it easy for parking lot owners to adjust prices, so expect prices to fluctuate over the coming weeks based on supply and demand.
Launched in time for last year’s World Series, has signed up more than 5,000 registered users and offers event parking at Cowboys Stadium and Rangers Ballpark in Arlington, American Airlines Center in Dallas, Pizza Hut Park in Frisco, Texas, Toyota Center and Minute Maid Ballpark in Houston, and Edward Jones Dome, Scottrade Center and Busch Stadium in St. Louis. The company expects to expand to other cities and venues over the coming year.