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182 Articles Found

A Whale of a Crisis in Oregon (originally published in Public Relations Tactics, Dec. 1998)

The term “hostile takeover” usually conjures images of warriors in dark suits doing battle in boardrooms. They involve big bucks, backroom deals and blind ambition. However, takeovers can strike organizations in many different forms, all of which can cause severe damage to an organization’s reputation. The loss of control, even if temporary, sends powerful signals to those inside and outside a company. How an organization has planned for and responds to these critical events can determine its ul


  • Released: January 15th, 2005 01:00 PM
  • Author: Dan Keeney
  • Phone: +1 (832) 467-2904
  • Fax: (832) 467-2909
  • Email:
  • Website: www.keeneypr.com

Keeney offers saving grace under fire

This feature article highlights what it takes to excel in crisis communications, revealing that Dan Keeney, APR, president of DPK Public Relations, started in the news business at the age of eight and paid his dues in the trenches of broadcast journalism before becoming a respected public relations practitioner. The article appeared in Bylines, a publication of the University of Colorado School of Journalism & Mass Communications of which Keeney is a proud alumnus.


  • Released: November 19th, 2004 05:00 PM
  • Author: Erin Quinn
  • Phone: +1 (720) 564-1325
  • Email:
  • Website: http://www.colorado.edu/journalism/bylines/

Don''t wait until crisis hits to establish a company plan of action (Originally published in the Houston Business Journal)

It is not a question of if, but when, a business will face a crisis situation. This article, originally published in the November 12, 2004 edition of the Houston Business Journal, explores the keys to successfully protecting, and even enhancing, an organization''s reputation.


  • Released: November 15th, 2004 03:00 PM
  • Author: Dan Keeney
  • Phone: +1 (832) 467-2904
  • Fax: (832) 467-2909
  • Email:
  • Website: www.keeneypr.com

Protecting Corporate Reputations During Crises (originally published in the March 1997 issue of PR Tactics)

This is an article I wrote a while back that was originally published in PR Tractics in March 1997, but I think it is as pertinent today as the day I wrote it.


  • Released: October 27th, 2004 08:00 AM
  • Author: Dan Keeney
  • Phone: +1 (832) 467-2904
  • Fax: (832) 467-2909
  • Email:
  • Website: www.keeneypr.com

Your Bill of Rights During the Interview

Everything from free speech to owning property is protected by the Bill of Rights. That doesn''t mean there aren''t limits to every right. Same goes in the constant give and take that goes on around the clock between sources and journalists. This article captures the rights interview subjects should insist upong and discusses a few rights that interviewees may think they deserve, but they should not count on.


  • Released: September 29th, 2004 06:00 PM
  • Author: Dan Keeney
  • Phone: +1 (832) 467-2904
  • Fax: (832) 467-2909
  • Email:
  • Website: www.keeneypr.com

Case Study: Tobacco Free Coalition of Oregon

It seems like a long time ago, but it has been less than a decade since tobacco executives testified to Congress insisting they didn't know nicotine is addictive. In the mid- and late-1990s, Dan was on the team that exposed big tobacco on the West Coast.


  • Released: September 15th, 2004 10:00 AM
  • Author: Dan Keeney
  • Phone: +1 (832) 467-2904
  • Fax: (832) 467-2909
  • Email:
  • Website: www.keeneypr.com

Time To Think About The Unthinkable Crisis

As we mark the third anniversary of 9-11, the push for viable crisis communications plans and disaster recovery plans are no longer considered top priorities for many organizations. Unfortunately the timing could not be worse. In this article, Dan Keeney, APR describes the need for an updated vulnerability assessment now, before it''s too late to anticipate the unthinkable.


  • Released: September 11th, 2004 01:00 PM
  • Author: Dan Keeney
  • Phone: +1 (832) 467-2904
  • Fax: (832) 467-2909
  • Email:
  • Website: www.keeneypr.com

The Top 10 Basics of Media Interview Preparation

In this article, DPK Public Relations offers 10 basic steps to ensure your spokesperson never gets blindsided by interview questions that were not anticipated. Find out why many organizations hire DPK Public Relations to provide media interview skills training to ensure their spokespersons can fully capitalize on these opportunities and avoid missteps.


  • Released: August 15th, 2004 08:00 PM
  • Author: Dan Keeney
  • Phone: +1 (832) 467-2904
  • Fax: (832) 467-2909
  • Email:
  • Website: www.keeneypr.com

OP-ED CASE STUDY: THE VALUE OF VISAS

This project earned the Silver Excalibur Award in the Media Relations - Op-ed/Bylined Article category from the Houston Chapter of the Public Relations Society of America.


  • Released: August 04th, 2004 04:00 PM
  • Author: Dan Keeney
  • Phone: +1 (832) 467-2904
  • Fax: (832) 467-2909
  • Email:
  • Website: www.keeneypr.com

PUBLIC RELATIONS WRITING: 10 Tips to Writing a Winning News Release

Have a news release to write? Dan Keeney has some helpful tips to consider that may make you think twice about whether a news release is really the appropriate method of communicating with your target audience.


  • Released: July 26th, 2004 02:00 PM
  • Author: Dan Keeney
  • Phone: +1 (832) 467-2904
  • Fax: (832) 467-2909
  • Email:
  • Website: www.keeneypr.com
  • Tag(s): articles#mediarelations mediarelations