We often find that people who have experienced on-camera interviews frequently are unhappy with the results. The good news is that all of those observations can help pinpoint specific areas for improvement. It just takes some effort and concentration to make a difference.
The CEOs we train often tell us that a journalist''s job is to sensationalize the story without regard for the facts. Many feel journalists are primarily interested in making their subjects look bad. With this point of view, is it any wonder that corporate leaders often play defense when they find themselves scrutinized by journalists?
What a person looks like while delivering a message must be consistent with the message being delivered or it will have a significant impact on how the message is perceived. This article explores how to minimize having what you look like distract from your message.
If you have great news to communicate, but your spokesperson shifts into low gear and lacks appropriate positive energy and enthusiasm when stepping into the spotlight, your news will be interpreted as far less positive than it otherwise would be. This article explores the importance of the voice and non-verbal communications skills.
As Karl Rove is learning, never go off-the-record unless you can live with the possibility that you won’t remain anonymous. While the Rove story is likely to shed new light on the dangers of providing background information to journalists, this article reflects on the revelation of the identity of Watergate''s Deep Throat and its implications for all media sources.
In this article on the subject of media interview training, published on February 12, 2005 in Canada''s National Post, DPK Public Relations'' Dan Keeney, APR, advocates being prepared and taking control. Reporter Gigi Suhanic reports that what a chief executive says before TV cameras or in print can affect a company''s reputation by as much as 50%. Given what is at stake and that there are any number of gleeful bloggers out there to pounce on a verbal misstep, media training has become ver
Everything from free speech to owning property is protected by the Bill of Rights. That doesn''t mean there aren''t limits to every right. Same goes in the constant give and take that goes on around the clock between sources and journalists. This article captures the rights interview subjects should insist upong and discusses a few rights that interviewees may think they deserve, but they should not count on.
In this article, DPK Public Relations offers 10 basic steps to ensure your spokesperson never gets blindsided by interview questions that were not anticipated. Find out why many organizations hire DPK Public Relations to provide media interview skills training to ensure their spokespersons can fully capitalize on these opportunities and avoid missteps.
I recently connected with Sandra Zimmer of The Self-Expression Center and her approach to preparing a spokesperson immediately reminded me of basketball coach Phil Jackson's philosophy of heightening a person's consciousness in order to improve performance. I wanted to share this article she submitted and hope you find it helpful.
Is it appropriate to apply a frequently cited study out of UCLA regarding the relative importance of a person''s message to presentation skills and media interview skills? This article examines why it may not be.