We strongly recommend using a camera in media interview skills training sessions Because when it the total package – body language, facial expression, voice inflections and the tone and power of the voice all interact. The best way to expose a spokesperson to the areas that can be improved is by getting them to see and/or hear for themselves.
The public relations community is being pulled kicking a screaming into the brave new world of Social Media. DPK Public Relations has helped clients leverage opportunities online and offers advice.
DPK Public Relations President Dan Keeney relates the story of being confronted by a journalist who disagreed with his unflattering portrayal of those in the fourth estate. He explains that rather than obsess about the media, spokespersons need to focus on what THEY can do to powerfully deliver their messages.
Dan Keeney of DPK Public Relations cuts Michael Vick some slack in this article in Esquire, in which reporter Meryl Rothstein contacted five experts in the field of apologies to rate Mr. Vick''s four-and-a-half minute adventure in public contrition.
DPK Public Relations client Energy Maintenance Services Group I, LLC (EMS Group) was featured in the recent Houston Business Journal article "Power Play," published on March 18, 2005 (under Strategies - Information for Emerging Companies). Click here to read the article. If DPK Public Relations can help your organization increase its visibility and get its story out, contact Dan Keeney, APR at dan@keeneypr.com or dial 214-432-7556.
Have a news release to write? Dan Keeney has some helpful tips to consider that may make you think twice about whether a news release is really the appropriate method of communicating with your target audience.
Is it appropriate to apply a frequently cited study out of UCLA regarding the relative importance of a person''s message to presentation skills and media interview skills? This article examines why it may not be.
To enhance the quality of coverage you earn, you can make efforts to build credibility and trust with journalists. A good reputation among journalists is earned through consistently offering an interesting point of view, having a great deal of energy and enthusiasm and being accessible. These attributes can help you establish yourself as an expert source, resulting in increasing numbers of phone calls asking your opinion about breaking news. Here are tips to improve your dealings with journalists. Leave your prejudices about reporters behind. Reporters -- like everyone else -- bring their life experiences and perspectives to their jobs. Good reporters make every effort to see all participants'' points of view and to be aware of their own biases. Even if you''ve had negative experiences with the media in the past, you should avoid questioning a reporter''s motivations. Asking a journalist, "What is your point of view?" …
Too often, organizations fail to examine carefully whether what they are promoting is newsworthy before kicking a publicity effort into high gear. The result frequently is disenchantment with public relations as a method of building awareness and demand. But media relations can be an extremely effective way to increase confidence in your company, its leaders and its products. Before you take your story public, consider this five-point checklist to formulate the important messages that need to be communicated: Prominence. How big is this really? Is this part of a larger trend or will it have a lasting impact? Timeliness. Remember, the first three letters in "news" spell "NEW!" Did it just happen or is it about to happen? Does it tie in with a current public interest? Punch. What impact will your story have on your company and your audiences, and how …