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DPK Public Relations Salutes the Late Ron Stone, Respected News Anchor

Longtime television newsman Ron Stone died Tuesday at his home. Stone, who was diagnosed last year with prostate cancer, was 72. His signoff, as delivered across four decades on KHOU (Channel 11) and KPRC (Channel 2), was "Good night, neighbors," and the signature spoke volumes about the man. He was a native Oklahoman who was honored by the Sons of the Republic of Texas and a TV guy who took pride in the depth and clarity of good writing, and his long tenure in Houston helped established the style that viewers expect of their local anchors. Stone was born April 6, 1936, in Hanna, Okla., graduated from East Central State Teachers College in Ada, Okla., and worked in radio and television in several small Oklahoma markets. He was working at KVOO in Tulsa in 1961 when he caught the eye …


  • Released: May 14th, 2008 09:00 AM
  • Author: Dan Keeney
  • Phone: (832) 467-2904
  • Fax: (214) 4432-7555
  • Email:
  • Website: www.chron.com
  • Tag(s): public relations obituary

DPK Public Relations Client Encourages PR to Learn about Mobile Web

Tens of millions of people soon will be just as connected on their commute as they are at their desktop. Our client, Schipul - The Web Marketing Company, wants you to understand that the information people on the go consume and how they consume it differs from people at their desks.


DPK Public Relations Guides International Recall

The Bumbo Baby Seat recall, guided by DPK Public Relations, is getting some attention. The focus of the public relations response was on protecting the safety of children whose parents may have been unknowingly putting them at risk of a fall. The public education campaign positioned the company as a caring and responsive corporate citizen.


DPK Public Relations Client, Saint Arnold Brewing, Featured on KTRK TV

How can your organization turn all the media's attention on the economy and possible recession into positive attention for you? In this article, we explain the importance of staying flexible to capitalize on changing circumstances.


Is Social Media Changing Public Relations?

A recent interview in FORUM, the quarterly newspaper of the Public Relations Student Society of America, explored Social Media's impact on public relations. The rise of online resources that enable and encourage the "audience" to contribute to the exchange of information do not fundamentally change the underpinnings of public relations.


  • Released: December 24th, 2007 11:00 AM
  • Author: Dan Keeney
  • Phone: (832) 467-2904
  • Fax: (214) 4432-7555
  • Email:
  • Website: http://www.dpkpr.com
  • Tag(s): media PR public relations social

The Value of On-Camera Media Interview Skills Training

We strongly recommend using a camera in media interview skills training sessions Because when it the total package – body language, facial expression, voice inflections and the tone and power of the voice all interact. The best way to expose a spokesperson to the areas that can be improved is by getting them to see and/or hear for themselves.


Tweeting Over Twitter: Is There a Public Relations Use?

The public relations community is being pulled kicking a screaming into the brave new world of Social Media. DPK Public Relations has helped clients leverage opportunities online and offers advice.


Fundamentals for Fixing Negative News Coverage

Mark Twain once said something like, "Never get in a fight with someone who buys ink by the barrell," and I have periodically repeated that advice to clients licking their wounds from negative media coverage. Here's an interesting study of what not to do when you feel victimized by poor reporting.


How will Belo spinoff change environment for Houston public relations and Dallas public relations?

Is this week''s announcement that Belo Corp. plans to spin off its newspaper business to create separate television and newspaper companies the first step toward putting its newspaper group on the market? We examine the public relations implications.


  • Released: October 01st, 2007 11:00 AM
  • Author: Dan Keeney
  • Phone: (832) 467-2904
  • Fax: (214) 4432-7555
  • Email:
  • Website: www.dpk.com
  • Tag(s): belo dallas morning news newspaper pr public relations

So What Do YOU Think of Journalists?

DPK Public Relations President Dan Keeney relates the story of being confronted by a journalist who disagreed with his unflattering portrayal of those in the fourth estate. He explains that rather than obsess about the media, spokespersons need to focus on what THEY can do to powerfully deliver their messages.