How can your organization turn all the media's attention on the economy and possible recession into positive attention for you? In this article, we explain the importance of staying flexible to capitalize on changing circumstances.
A recent interview in FORUM, the quarterly newspaper of the Public Relations Student Society of America, explored Social Media's impact on public relations. The rise of online resources that enable and encourage the "audience" to contribute to the exchange of information do not fundamentally change the underpinnings of public relations.
We strongly recommend using a camera in media interview skills training sessions Because when it the total package – body language, facial expression, voice inflections and the tone and power of the voice all interact. The best way to expose a spokesperson to the areas that can be improved is by getting them to see and/or hear for themselves.
The public relations community is being pulled kicking a screaming into the brave new world of Social Media. DPK Public Relations has helped clients leverage opportunities online and offers advice.
Mark Twain once said something like, "Never get in a fight with someone who buys ink by the barrell," and I have periodically repeated that advice to clients licking their wounds from negative media coverage. Here's an interesting study of what not to do when you feel victimized by poor reporting.
Is this week''s announcement that Belo Corp. plans to spin off its newspaper business to create separate television and newspaper companies the first step toward putting its newspaper group on the market? We examine the public relations implications.
DPK Public Relations President Dan Keeney relates the story of being confronted by a journalist who disagreed with his unflattering portrayal of those in the fourth estate. He explains that rather than obsess about the media, spokespersons need to focus on what THEY can do to powerfully deliver their messages.
Dan Keeney of DPK Public Relations cuts Michael Vick some slack in this article in Esquire, in which reporter Meryl Rothstein contacted five experts in the field of apologies to rate Mr. Vick''s four-and-a-half minute adventure in public contrition.
PowerPoint is marking its 20th anniversary, but there remains a general misunderstanding of its role in helping presenters grab an audience. Click here to find out why your presentations are so yawn inducing.
A new survey from Harris Interactive found that 15 percent of respondents would never again purchase a recalled brand while 21percent would avoid using any brand made by the manufacturer of the recalled product. Clearly, consumers today have more options than ever and they will abandon a company and its brands if it makes a mistake.