What can every public relations counselor learn from Hurricane Ike? We offer 10 crisis planning and response fundamentals, expanding on what was published in the November 2008 edition of Public Relations Tactics.
The current environment, in which people search for and discover information that is valuable to them without the interference of traditional "gatekeepers" such as editors and journalists, makes the news release more powerful and important than ever. Read how to pack your release with more punch.
The role of media in covering crises is evolving with enormous impacts from the impacts of the 24-hour news cycle and ubiquitous mobile devices with the ability to record or stream live video and sound. Find out what your organization should do now to protect its reputation.
With Hurricane Ike bearing down on Houston, it is appropriate to revisit the lessons learned from Hurricanes Katrina and Rita. These are great fundamentals for crisis communications planning and response. A number of these lessons have been integrated into the operational response of public, private and nonprofit organizations, saving lives.
Longtime television newsman Ron Stone died Tuesday at his home. Stone, who was diagnosed last year with prostate cancer, was 72. His signoff, as delivered across four decades on KHOU (Channel 11) and KPRC (Channel 2), was "Good night, neighbors," and the signature spoke volumes about the man. He was a native Oklahoman who was honored by the Sons of the Republic of Texas and a TV guy who took pride in the depth and clarity of good writing, and his long tenure in Houston helped established the style that viewers expect of their local anchors. Stone was born April 6, 1936, in Hanna, Okla., graduated from East Central State Teachers College in Ada, Okla., and worked in radio and television in several small Oklahoma markets. He was working at KVOO in Tulsa in 1961 when he caught the eye …
Tens of millions of people soon will be just as connected on their commute as they are at their desktop. Our client, Schipul - The Web Marketing Company, wants you to understand that the information people on the go consume and how they consume it differs from people at their desks.
People seek public speaking training to be smooth, professional presenters. But a new study reports speakers who are not smooth can actually be better at delivering their points. DPK Public Relations examines what the study really found and how presenters can use the findings to improve their delivery.
The Bumbo Baby Seat recall, guided by DPK Public Relations, is getting some attention. The focus of the public relations response was on protecting the safety of children whose parents may have been unknowingly putting them at risk of a fall. The public education campaign positioned the company as a caring and responsive corporate citizen.
How can your organization turn all the media's attention on the economy and possible recession into positive attention for you? In this article, we explain the importance of staying flexible to capitalize on changing circumstances.
A recent interview in FORUM, the quarterly newspaper of the Public Relations Student Society of America, explored Social Media's impact on public relations. The rise of online resources that enable and encourage the "audience" to contribute to the exchange of information do not fundamentally change the underpinnings of public relations.