We strongly recommend using a camera in media interview skills training sessions Because when it the total package – body language, facial expression, voice inflections and the tone and power of the voice all interact. The best way to expose a spokesperson to the areas that can be improved is by getting them to see and/or hear for themselves.
The public relations community is being pulled kicking a screaming into the brave new world of Social Media. DPK Public Relations has helped clients leverage opportunities online and offers advice.
Mark Twain once said something like, "Never get in a fight with someone who buys ink by the barrell," and I have periodically repeated that advice to clients licking their wounds from negative media coverage. Here's an interesting study of what not to do when you feel victimized by poor reporting.
Is this week''s announcement that Belo Corp. plans to spin off its newspaper business to create separate television and newspaper companies the first step toward putting its newspaper group on the market? We examine the public relations implications.
DPK Public Relations President Dan Keeney relates the story of being confronted by a journalist who disagreed with his unflattering portrayal of those in the fourth estate. He explains that rather than obsess about the media, spokespersons need to focus on what THEY can do to powerfully deliver their messages.
Dan Keeney of DPK Public Relations cuts Michael Vick some slack in this article in Esquire, in which reporter Meryl Rothstein contacted five experts in the field of apologies to rate Mr. Vick''s four-and-a-half minute adventure in public contrition.
If you were calling the shots in Paris Hilton''s inner circle, how would you manage her re-emergence as a cultural icon? This is your opportunity to tell the heiress what to do and describe how you will make her do it.
Below is a description of the fundamental elements of crisis communications. If you believe this can be improved, we invite you to comment on it by posting your thoughts below. Crisis communications at its most basic level consists of three elements: crisis planning, crisis response and crisis recovery. Crisis planning is the work done to define what constitutes a crisis for the organization, identify vulnerabilities -- both likely and less-than-likely, assign responsibilities, prepare a spokesperson with media training, practice periodically and prepare standby materials as appropriate. I've seen organizations spend tens of thousands of dollars on the development of a crisis communications plan the size of a phone book and I've seen others create a perfectly functional crisis plan on the back and front a business card. The important thing is the thinking that goes into the process and the commitment to …
Hurricane Katrina and Hurricane Rita have provided a rare opportunity for all organizations to learn from the experiences of others as they responded to extraordinary circumstances. These 10 principals can serve as a checklist for crisis response or as guiding principles for your organization''s crisis communications philosophy.