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Media Training Fundamental: Avoid Naming Competitors

Media Training Fundamental: Avoid Naming Competitors

When you name competitors in a news interview, you are giving the competition more than just valuable publicity. You are giving them credibility and share-of-voice while missing the opportunity to talk about your own brand and its unique benefits. This article helps you handle tricky questions about the competition. Photo by Kreg Steppe. | Read More >>
Lessons Learned from Donald Trump

Lessons Learned from Donald Trump

Is the candidate re-writing the rules or simply a celebrity getting special treatment? Trump stirs up hate and acts like a bully, but he also is a commanding presence and disciplined communicator. DPK Public Relations examines the implications of the Trump campaign and his dealings with the media. Photo by Gage Skidmore | Read More >>
What Are Your Plans for Content Marketing in 2016?

What Are Your Plans for Content Marketing in 2016?

PR isn't just about publicity anymore. DPK Public Relations helps organizations with strategic content creation -- everything from written content to video, images and social interactions. These days every company is a media company. Contact us today to stay ahead of these exciting changes in 2016! Image courtesy of Marketwired. | Read More >>
Want to Improve Your Presentation Skills in 2016?

Want to Improve Your Presentation Skills in 2016?

The difference between a great presenter and someone who barely gets off the stage before tomatoes start to fly is preparation. DPK Public Relationsā€™ Presentation Skills Workshops help you prepare properly, practice more effectively and give you the ability to kick it up a notch for the performance. Book a training date today! Photo by Ben Grey. | Read More >>

Media Interview Training


We provide customized training sessions to ensure your spokespersons fully capitalize on every opportunity to deliver your message powerfully. Learn more about our media interview skills training.

PR Crisis Management


We have helped clients survive and even benefit from an array of PR crisis situations. Let us help you develop a crisis communications plan or guide your PR crisis response. 

Public Relations Management


We are known for our experience and professional and successful relationships with reporters, editors and producers. Read about what our public relations management experts can do for your business.

DPK Public Relations News Releases


DPK Public Relations Case Studies

Construction Company Name Withheld

After a general contractor suffered its second fatal accident at a single jobsite within a week, they were right to be concerned about the long-term ramifications on their reputation and ...

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Talk Show Host Name Withheld Upon Request

In 2001, a client with a PhD in Education had important contributions to make and her voice deserved to be heard on important issues, such as youth violence and parent ...

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West Fertilizer Company

In April 2013, one of the largest industrial accidents in Texas history occurred, resulting in significant destruction and loss of life in the small town of West, Texas, situated north ...

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