Don't Waste Precious PR Dollars...Train Your Spokesperson!

Your organization devotes too much time, energy and resources building and protecting its reputation to take a chance on an untrained and under-prepared spokesperson. You should do everything you can to ensure your message is delivered powerfully, confidently and consistently. 

Contact DPK Public Relations to arrange Media Interview Skills Training today. 

We provide customized training sessions to ensure your spokespersons fully capitalize on every opportunity to deliver your message powerfully -- whether speaking to journalists or talking with your customers. 

DPK Public Relations specializes in providing clients with easy to grasp and remember tips and techniques. We offer clients the perspective of a veteran journalist who is intimately familiar with today's news industry. We stress realism over scare tactics, personalized attention over canned presentations, and hands-on interactive training over lectures.

Media Interview Skills Training Pricing from DPK Public Relations

First full-day session in Texas $2,450*

First full-day session outside Texas $3,450

Each additional session: $1,950

Contact DPK Public Relations for more information on executive level media relations training at 214-432-7556 or 832-467-2904 or by completing our PR contact form. 

After our training, your spokespersons will understand and master:

• How to remember your organization's key messages and simplify them into powerful, concise sound bites;
• The art of "bridging," getting your key messages across clearly and repeatedly no matter what questions a journalist asks;
• How to look comfortable and confident in front of the cameras;
• When it is appropriate to turn down an interview and when it is a major mistake
  to do so; and
• The tricks journalists use during interviews to get the juicy stuff you don't necessarily want to discuss.

If you are preparing for a media interview today and can't wait to schedule a media training session, please go to our Instant Media Training page.

News coverage is full of conflict and cooperation. Journalists have the job of finding and telling stories. They rely on newsmakers to provide information and newsmakers rely on journalists to be fair and balanced in their reporting.

A great deal can be accomplished through a positive relationship with the media. A little media training can teach you to project a good image on television, radio or in print interviews - and that can help your business.

If you devote the time and energy to properly preparing for an interview and master the art of subtly controlling the discussion, you will hammer home your key messages. The result will be a credible third party endorsement that is more potent than the slickest advertising campaign.

However, if you fail to properly prepare or misjudge the intentions of a journalist, you can severely damage your organization's most valuable asset: its reputation. In worst cases, botched interviews have swept organizations into crisis management mode. If you haven't mastered the art of preparing for and participating in media interviews, our media training sessions are perfect for you. We offer half-day and full-day sessions for up to four people at a time. Our media training curriculum is particularly valuable for those who fit the following profiles:

• Have a news interview scheduled;
• Are formalizing your crisis communictions planning with scenario training;
• Are preparing for a new conference, editorial board briefings or a major announcement;
• Have been selected as your company's spokesperson as part of your crisis management plan;
• Had a bad experience with an interview and want to make sure it never happens again; or
• Simply wish to gain confidence in the event a journalist calls.

We have provided Media Interview Skills Training services for organizations including Association of Texas Professional Educators, Bastiat Capital, Bell Helicopter, Brazos Electric, Camden Builders, Carbo Ceramics, The City of Colleyville, Citysearch, Coserv, Dice Holdings, Direct Energy, ERHC Energy Inc., Environmental Defense Fund, Global Prairie, Greater Fort Worth Chapter of the Public Relations Society of America, Gulf Coast Waste Disposal Authority, Huntsman, King & Ballow, Lloyd's Register, Lockheed Martin, Mammoet USA and Mammoet Canada, Mantle IP Holdings, Mammoet, NASA - Johnson Space Center, National Breast Cancer Foundation, NOKA Chocolate, Range Resources, Santa Cruz Beach Boardwalk, South American Exploration, Southwest Airlines Pilots Association, The Sunflower Group, Texas A&M University and Travis County Community Supervision and Corrections, among others.

Janelle Hail, the CEO of the National Breast Cancer Foundation, had this to say after her media interview training, which prepared her for a nationwide media tour:

“Yesterday was a tremendous learning experience for me. You moved me past the uncertainty of difficult interview questions so that I can comfortably present my message. You were great to work with and I appreciate your professionalism and honesty in helping me. You gave me confidence as you critiqued the interviews. I'm working on those sound bites! ”

Media Interview Skills Training Agenda

Media Relations Training Seminar Pricing from DPK Public Relations

First full-day session in Texas $2,450*

First full-day session  outside Texas $3,450

Each additional session: $1,950

Contact DPK Public Relations for more information on executive level media relations training at 214-432-7556 or 832-467-2904 or by completing our PR contact form. 

*Travel to some outlying areas of Texas may require additional costs.