Public Relations Management Articles
139 Articles FoundSocial Media Mistakes Can Hurt Your Business
Barry Shlachter with the Fort Worth Star-Telegram recently reported on the story of the owner of a new brew pub who let his frustrations with his kitchen staff get the better of him. We've all heard the classic advice ...
Houston's Tech CEOs Reflect and Offer Advice
Earlier this week, I attended the Houston Business Journal's Fast Tech 50 Technology Conference. It was a little work and pleasure mix, since DPK Public Relations had three clients among the 50 companies being recognized (congratulations to Alert Logic, ...
Holidays Offer Great PR Opportunities
Holidays offer great opportunities for your organization to work with the media to get your messages out. First, the news business doesn't rest on a holiday. It might be a sleepy, peaceful day, but that news hole still needs to ...
War of words: Social media’s role in inciting revolutionary change
Note: This article was published in the April 2011 issue of Public Relations Tactics. It is posted here with permission. Assessing the impact of social technologies on the winter uprisings is complicated. In the midst of the revolutions in Tunisia, ...
Fundamentals of Public Speaking: Using Nonverbal Cues
I just completed two days of presentation skills training with a large government agency and wanted to briefly share some thoughts about body language and nonverbal communications that came up repeatedly. First, it is essential that presenters think about and ...
Outcome of Chilean Mine Collapse Proves Effectiveness of Media Training
I am not sure how I missed this story when it first happened, but it is worth recapping even if the event happened a couple weeks ago. Those Chilean miners who once were trapped underground and now are hobnobbing with ...
A Speech that Shapes Our Lives Nearly 50 Years Later: "I Have a Dream"
No single speech during the 20th Century shaped the lives of 21st Century Americans as did the "I Have a Dream" speech on August 28, 1963. It is great to be able to share it with you -- both the video ...
Warren Buffett endorses presentation skills training
I am a big fan of Warren Buffett (my Aunt Margie -- maiden name Margie Lee Canaday -- was his classmate in Omaha and was even mentioned in his autobiography, Snowball), so I carved out some time this week to watch ...
Online Video is a Powerful Brand Building Tool
At DPK Public Relations we have gradually been adding more tools to our arsenal and wanted to share some of the results with you. When I started in public relations with Ketchum Public Relations Worldwide in Pittsburgh in the mid-1990s, ...
A Changed PR Landscape
The practice of public relations has dramatically changed. It is imperative that organizations change the way they communicate and resist the forces that encourage you to continue the way you have always done things because it is the way you ...