Case Studies Search

  • Construction Company Name Withheld

    After a general contractor suffered its second fatal accident at a single jobsite within a week, they were right to be concerned about the long-term ramifications on their reputation and the future of their business. They contacted DPK Public Relations to help protect their reputation and rebuild trust among their ...

  • Talk Show Host Name Withheld Upon Request

    In 2001, a client with a PhD in Education had important contributions to make and her voice deserved to be heard on important issues, such as youth violence and parent/child relationships. Research indicated that this client had the ability to create a powerful niche and speak to women – an ...

  • West Fertilizer Company

    In April 2013, one of the largest industrial accidents in Texas history occurred, resulting in significant destruction and loss of life in the small town of West, Texas, situated north of Waco. West Fertilizer, which had been established more than 50 years beforehand, was destroyed by a fire and resulting ...

  • Client Remains Confidential

    When the president of one of their companies was arrested for an alleged racially charged altercation during a cross country flight involving a small child, leaders of the parent company recognized they had to do something to protect the company’s reputation. They sought the help of DPK Public Relations just ...

  • Alert Logic

    Alert Logic is the leading provider of Security-as-a-Service solutions for the cloud, providing advanced security tools with 24×7 Security Operations Center expertise for more than 2,100 enterprises. These services have become essential, helping customers to defend against security threats and to address compliance mandates. When DPK Public Relations began working with Alert ...

  • SHAPE - Society for Heart Attack Prevention and Eradication

    Frustrated by the slow rate of adoption of new techniques to identify those at risk of an imminent heart attack, SHAPE, the Society for Heart Attack Prevention and Eradication, engaged DPK Public Relations to plan and implement a PR program to increase awareness of the issue and speed the rate ...

  • Mezeo Software Corp.

    In 2008 “the cloud” was barely visible. Just two years later, it was the driving force in technology and a major buzzword in business circles. In between, Mezeo Software engaged DPK Public Relations as its public relations agency of record to assist in the company’s launch, position the company and ...

  • Home Builders Association of Metropolitan Portland

    In the late 1990s, the Portland, Oregon, metropolitan area experienced explosive growth. Its population was nearing 1.4 million and regional planners projected the population would expand by 650,000 in the 20 years to come. Confined by the region’s unique Urban Growth Boundary (UGB), housing prices spiraled, treasured open spaces within ...

  • Pinchak & Associates

    In the fall of 2003, the true impact of the Patriot Act began reverberating through the economy of Houston. Although most applauded its strict new controls on immigration, few understood its potential negative repercussions. DPK Public Relations began examining opportunities to establish Pinchak & Associates – a practice concentrating on ...

  • Choice! Energy

    Choice! Energy, a leading institutional broker of natural gas and electricity, had grown slowly and steadily by being opportunistic and emphasizing niche expertise. In 2002, Choice! engaged Dan Keeney’s services to implement public relations strategies to increase visibility and support its entrance into a new marketplace: providing its energy brokerage ...

  • Cadet Manufacturing

    When a company mishandles something as sensitive as a product recall, the damage to its reputation can threaten the organization's existence. Cadet Manufacturing, a maker of electric heaters, is a case in point. It was sued by the Consumer Products Safety Commission (CPSC) for allegedly failing to live up to ...

  • US Oncology

    US Oncology, the nation's largest provider of cancer care services, is a health care powerhouse with a visionary executive team. In 2001, the team put together plans to transition from being a company that delivered care to patients to being a company that delivered cancer care services to oncologists. For ...