Case Studies Search
Unnamed Cadillac Dealership
When General Motors entered bankruptcy in 2009, it announced an aggressive restructuring from top to bottom. However, the effort proved that sometimes the giant company wasn't able to tell its top from its bottom. When it notified the owner of the top Cadillac dealership in one Midwestern state that it was pulling the Cadillac brand out of their showroom, the ...
HCA Gulf Coast Division
Everyone loves hospital nurses. They are single minded in their determination to help their patients and a key point of contact for family members. However, hospitals throughout Texas have found themselves in the midst of a serious and worsening shortage of nurses. While others saw only the problem, we grasped the opportunity to simultaneously strengthen the hospital network’s relationship with ...
SHAPE - Society for Heart Attack Prevention and Eradication
Frustrated by the slow rate of adoption of new techniques to identify those at risk of an imminent heart attack, SHAPE, the Society for Heart Attack Prevention and Eradication, engaged DPK Public Relations to plan and implement a PR program to increase awareness of the issue and speed the rate of change.
Mezeo Software Corp.
In 2008 “the cloud” was barely visible. Just two years later, it was the driving force in technology and a major buzzword in business circles. In between, Mezeo Software engaged DPK Public Relations as its public relations agency of record to assist in the company’s launch, position the company and its product, and build traction in the market.
Home Builders Association of Metropolitan Portland
In the late 1990s, the Portland, Oregon, metropolitan area experienced explosive growth. Its population was nearing 1.4 million and regional planners projected the population would expand by 650,000 in the 20 years to come. Confined by the region’s unique Urban Growth Boundary (UGB), housing prices spiraled, treasured open spaces within the UGB were targeted for development and traffic worsened.