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  DPK Public Relations
Daniel Keeney, APR

832-467-2904 (Houston)
214-432-7556 (Dallas)
dan@keeneypr.com

 

 

The Truth about "Digital Crisis Communications"

Recent high profile online calamities experienced by notable brands are prompting discussion about the emergence of a new discipline: digital crisis communications. I understand that some people may believe the fundamental rules have shifted, thus necessitating a new approach to crisis planning and response. However, this is not the case. The more

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DPK Public Relations Firm Services

DPK Public Relations Services include: corporate crisis management and recovery, proactive and reactive media relations, media relations training, public speaker training, marketing communications and internal communications.

  • Corporate crisis management & recovery - DPK Public Relations' Dan Keeney has been an integral part of helping to manage the communications and organizational elements of dozens of high profile, and potentially high profile, crises, including product recalls, workforce layoffs, work-related accidents and deaths, plant closings, regulatory crackdowns and environmental mishaps.
  • Proactive & reactive media relations - DPK Public Relations is known for its professional and successful relationships with reporters, editors and producers. The mutual respect is based on our firm's honesty, accessibility and trust. Journalists know that we contact them with story ideas only when they are truly newsworthy. And, they can count on us to respond quickly to inquiries and will provide the information and access they desire.
  • Media relations training - DPK Public Relations specializes in providing clients with customized training sprinkled with easy to grasp and remember tips and techniques. We offer clients the perspective of a veteran journalist who is intimately familiar with today's news industry. We stress realism over scare tactics, personalized attention over canned presentations, and hands-on interactive training over lectures.
  • Public speaker training - DPK Public Relations will help you perfect your content and delivery and show you how to make the most of your next speech. We believe that all executives can improve their public speaking skills through a systematic presentation training process.
  • Marketing Communications- DPK Public Relations uses a combination of marketing methods that build a memorable, unique image in the minds of your prospects. Our creative marketing communications services generate tangible deliverables that are relevant to the target, grabs their attention and prompts them to take action. Just as marketing communications strategies need to change as your industry changes, your marketing communications plans need to take advantage of new marketing trends and new marketing methods that will support and enhance your efforts.
  • Internal Communications - DPK Public Relations helps organizations navigate challenging transitions, including mergers and acquisitions, productivity and safety initiatives, reorganizations and restructurings, branding and repositioning efforts, leadership changes, and downsizing. Our programs also rely heavily on face-to-face communication, particularly from front-line managers and supervisors, the most credible and effective performance drivers in an organization. No matter how many employees an organization has, internal motivation is a vital factor that affects the bottom line. It builds morale, enhances productivity and creates team spirit. It also helps recruit and retain qualified people. With our help, companies effectively communicate with employees to drive improvements in productivity, quality, safety, customer loyalty and employee retention.