Plan, Respond and Recover from Crisis. Call NOW.
DPK Public Relations is experienced in crisis communications planning, crisis response and crisis recovery. We have helped clients survive and even benefit from an array of crisis situations. These range from product recalls, workforce layoffs and work-related accidents and deaths to plant closings, regulatory crackdowns and environmental issues.
Contact DPK Public Relations at 214-432-7556 (DFW) or 832-467-2904 (Houston) for crisis management and recovery.
DPK Public Relations' Dan Keeney, APR is a crisis communications expert. He has been an integral part of helping to manage the crisis response of dozens of high profile, and potentially high profile, problems. As anyone who has stumbled into a crisis with an outdated plan will tell you, regular updating, training and simulations are critical to successfully turning your crisis into an opportunity.
Before a crisis DPK Public Relations can be engaged to develop a crisis management plan, which includes:
- Vulnerability audits;
- Establishment of the crisis response team, a notification system and definition of when such a
team would be mobilized;
- Development of a step-by-step action plan and checklists;
- Guidance regarding where to locate and how to outfit a crisis communications center;
- Simulated crisis training;
- Media and speaker training;
- Stakeholder research and analysis;
- Coalition building, including identification of and recruitment of potential third party supporters;
- Legislative and regulatory response planning;
- Development of template background materials;
- Development of dark Web sites; and
- Holding statements for a variety of potential situations.
Crisis communications planning can help identify an organization's vulnerabilities, which has helped countless companies to make changes in processes or procedures that actually prevent crises. Nonetheless, any organization can find itself thrust into a crisis at any time without warning. How an organization and its leadership responds, especially in the crucial early hours and days, can have an enormous impact on reputations, brands and bottom line.
DPK Public Relations' approach to crisis management dictates that when a crisis occurs,
you will have two priorities:
- Bringing the crisis under control; and
- Dealing with the intense media and public scrutiny.
If your interest lies in keeping your organization's reputation intact, you must be prepared to communicate effectively. DPK Public Relations helps clients retain credibility, restore confidence and protect their bottom lines.
In the event of a crisis, we provide business crisis management, which includes:
- Around-the-clock crisis readiness;
- Situation assessment and short-term planning;
- Message development;
- Crisis-related media outreach and response;
- Crisis-related outreach to lawmakers and regulators;
- Development of media information materials;
- Advocacy advertising;
- Grass roots mobilization and third party activation; and
- Crisis-related research and analysis;
- Medium- and long-range strategic planning to examine what damage has been done by the crisis and how to prevent similar crises, maximize turnaround and minimize sustained damage; and
- Development and implementation of a communications program to help restore public confidence in the brand and/or corporate reputation
DPK Public Relations is one of America's foremost authorities on PR crisis response:
Daniel Keeney, President of DPK Public Relations and PR crisis expert, agrees.
“There realistically is no way in the foreseeable future to extricate the Batman brand from this horrific tragedy," he said. "So instead of hoping to get beyond this, the studio needs to accept that this event is a part of this movie from this point forward. A simple way to acknowledge this and recognize as well as honor the victims is to add a slide to the beginning of the movie along with a moment of silence prior to the start of the film.”
The payments to governments gave BP the kind of good PR it desperately needed, said Daniel Keeney, president of a Dallas-based public relations firm. By giving money to communities and allowing them to spend it largely as they saw fit, BP also put a buffer between itself and any questionable spending.
"Whether the funds could be perceived as being wasted or not really reflects on the organization accepting the money rather than BP," Keeney said.
Knowing that his alleged infidelities stretched into double digits and letting them trickle out one by one has created a public relations nightmare for Mr. Woods that marketing specialists say could easily have been avoided.
“Time is really a great healer in more ways than one,” said Daniel Keeney, president of DPK Public Relations. “If a person has done something wrong, go ahead and get your story out. It will be very painful for a short time, but it will go away.”
Undercover Video Prompts Resignation of NPR CEO, Fund Raiser
Silence about iPhone, Android location tracking demonstrates arrogance
Contact DPK Public Relations at 214-432-7556 (DFW) or 832-467-2904 (Houston) for PR crisis planning, PR crisis response and PR crisis recovery.
Read articles and white papers related to DPK Public Relations' crisis planning, response and recovery services:
- The definition of "Crisis"
- Keeney offers saving grace under fire
- Toughest Job in Texas Public Relations Open; DeLay PR Guy Quits
- Counselor's Academy Makes Members Pay to Hear Ketchum Explain Ethical Lapses
- A Whale of a Crisis in Oregon (originally published in Public Relations Tactics, Dec. 1998)
- Don't wait until crisis hits to establish a company plan of action (Originally published in the Houston Business Journal)
- Protecting Corporate Reputations During Crises (originally published in the March 1997 issue of PR Tactics)
- Time To Think About The Unthinkable Crisis
- Press Ambushes CU Football Coach Then Repeats Inaccuracies