PR Survey 2005 Released: P2P Top Trend in Public Relations
Some of the more interesting findings:
- The growth of person-to-person communication is the number one trend for public relations.
Despite worries that the Internet would serve as a threat to PR, the majority of respondents believe that the Web is having a positive effect on public relations. Of course, these are fairly leading-edge tech savvy respondents.
While two out of three believe PR is more than just publicity, close to 90 percent say media relations continues to be a key public relations activity.
Respondents worry that the perception of PR may be getting worse, especially with controversy that involves a lack of transparency in various public relations activities.
Just one in ten respondents believe there PR practitioners are aspiring to high standards
Nearly everyone who responded believe the future is bright and there are great opportunities for public relations.
It is very interesting reading and worth a look.