Everyone knows you shouldn''t measure hits, but what should you measure? This teleseminar gives you the tools you need to quantify your current Web site so that you can develop the site to deliver better business results for your organization. Decide what measures of site usage are most important for you and your management to base decisions on. Translate reams of usage data into key metrics that you''ll want to track over time. Use focus groups and survey techniques to determine how your electronic channels help achieve your organization''s business results.