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Midway Advanced Products Selects Schipul – The Web Marketing Company for Online Launch of B4® Personal Hand Sanitizer

B4.jpgHOUSTON, May 16, 2011 – An aggressive campaign to encourage people to clean their hands before they eat is underway, spearheaded by Midway Advanced Products with the help of Schipul – The Web Marketing Company (www.schipul.com). Midway recently launched B4, a single use hand sanitizer designed for restaurant table tops. To support the launch, Schipul has unveiled www.b4products.com.

Studies have found that as many as one out of every three people fails to clean their hands before they eat. Since germs that cause illness most often enter the body through the mouth, B4’s goal is to make it easy to combat these germs by putting cleanliness within reach where it’s most needed. The new B4 website and a coordinated social media campaign are designed to raise awareness about the importance of hand hygiene and remove the obstacles that cause people to put their health at risk by eating with dirty hands. 

“We hope to achieve awareness and momentum online to convince the major distribution channels that we deserve shelf space,” said Brandon Houston, president of Midway Advanced Products. “Schipul did a great job of designing a site that looks and feels clean, which is the way we want people to think about B4.”

The new website is Powered by Wordpress, and features pages tailored to the interests of each of the target customers: restaurants, hotels, parents, teachers, caterers, hospitals, airlines and corporate offices. The site also emphasizes the company’s commitment to sustainability and charitable donations. To amplify the coordinated campaign, the site interacts with B4’s social media efforts, pulling in content from the B4 blog as well as Facebook and Twitter posts, which are maintained by Schipul’s Creative Services team.

Schipul’s customizable line of Wordpress-powered website and blog packages include installation, module enhancements and custom themes. Wordpress blog and website design extends and complements the Tendenci® online management software that Schipul develops and markets.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company developed and builds on the Tendenci Web marketing application, a powerful online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul’s clients include the Houston Zoo, Housing Authority of the City of Los Angeles and Plasma Cars, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

Author: Daniel Keeney
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