ORLANDO, Fla., Sept. 25, 2006 – RSS, wikis and blogs – the Internet’s version of alphabet soup – will be on the menu for the October monthly luncheon of the Central Florida Chapter of the International Association of Business Communicators (IABC). Ed Schipul, chief executive officer of Schipul – The Web Marketing Company (www.schipul.com), will explain the effective use of social networking technologies in public relations.

Schipul’s presentation, “Trends in Public Relations Technology: Harnessing the Chaos to Encourage Collaboration and Engagement,” will focus on how public relations professionals can adopt the latest technologies, such as RSS, blogs, podcasting and wikis, to engage in a conversation with their audience and stay a step ahead of their competition.

For those who want to apply what they learn from the discussion, Mr. Schipul will lead an interactive workshop following the luncheon.

“There has been a revolutionary shift in the role of Web sites that puts a great deal of power in the hands of public relations,” Schipul said. “As Web users are increasingly being given the ability to contribute and edit content, it is essential that public relations practitioners understand how to harness the possibilities that come with fostering social networks.”

A recent Nielsen/NetRatings report reveals that user-generated content sites, platforms for photo sharing, video sharing and blogging, comprised five out of the top 10 fastest growing Web brands over the past year. Image hosting site ImageShack ranked No. 4, Heavy.com, a video-sharing site, took the No. 5 spot and photo sharing site Flickr followed at No. 6. Other user-generated content sites that made it into the top 10 fastest growing Web brands were MySpace and Wikipedia.

The luncheon is scheduled from 12 p.m. to 1 p.m. on Wednesday, Oct. 11. The luncheon will be held at The Citrus Club in the BB&T Bank Tower, 255 South Orange Avenue in Orlando. Cost for the luncheon and workshop is $50 for IABC members and $55 for non-members. The cost of the luncheon only is $20 for members and $25 for non-members. Additional information and online registration is available at www.iabcorlando.com.

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About Schipul – The Web Marketing Company
Schipul – The Web Marketing Company developed and builds on the Tendenci® membership management software. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipul’s clients include Clear Channel Exhibits, National Pharmacy Technician Association, The Children’s Fund, Wolff Companies and DPK Public Relations. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.

About IABC
The International Association of Business Communicators is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves more than 13,500 members in 67 countries, 100 chapters and 10,000 organizations. For more information about the Central Florida Chapter of IABC, visit www.iabcorlando.com.