HOUSTON, August 27, 2004 -- Schipul - The Web Marketing Company today launched Tendenci™ Medical, an extension of its relationship marketing software that is designed specifically for physicians and medical practices. Tendenci Medical’s introduction is in conjunction with the 17th Congress of the International Society of Aesthetic Plastic Surgery (ISAPS) in Houston, August 28-31, 2004.

Tendenci Medical helps physicians realize the full potential of the Web to market their practices and patient services. It leverages Schipul’s extensive experience in medical Web site design and search engine marketing to grow medical practices online. The Schipul medical Web site may be accessed at http://www.schipulmedical.com

“With the introduction of Tendenci Medical, we are acknowledging that medical practices have unique needs that require medical marketing expertise,” said Ed Schipul, founder and CEO of Schipul – The Web Marketing Company. “We are proud of our track record of helping physicians establish strong brands, reach into new markets and attract qualified patient leads.”

Schipul already provides customized medical Web site marketing solutions to an array of medical specialties, including plastic surgeons, dentists, neurosurgeons and heart surgeons. Tendenci Medical provides physicians with unique medical Web site promotion capabilities, including the ability to easily post before-and-after photographs, manage prospective patient contact forms and develop and distribute electronic newsletters. It also provides the constant ability to manage Web site content and post research articles and news releases.

“In working to refine and improve Tendenci for medical practices, we found that the majority of medical Web sites fail to optimize interactions with patients and prospective patients,” said Schipul. “Tendenci Medical ensures that physicians don’t miss valuable opportunities to help improve and correct the medical conditions of patients searching for help online.”
Schipul representatives will be at booth 402 at ISAPS to offer Tendenci Medical demonstrations and showcase samples of medical Web site designs. ISAPS runs from August 28-31, 2004, at the Hilton Americas, Houston, 1600 Lamar Street.

Schipul’s plastic surgery clients include the doctors of the Aesthetic Center for Plastic Surgery in Houston, the Austin-Weston Center for Cosmetic Surgery in Reston, VA and the Reynolds Plastic Surgery Center in El Paso, TX.

Tendenci Medical is available as a licensed and hosted software solution or as a licensed enterprise software solution. For interviews during ISAPS, please contact Schipul Communications Director Kelly Papinchak at 713-416-2218 (cell).

Schipul – The Web Marketing Company developed and builds on the Tendenci™ relationship marketing application software. Schipul is based in Houston and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipul’s clients include the World Health Organization, Clear Channel Exhibits, The Children’s Fund, Wolff Companies and DPK Public Relations. Additional information about Schipul is available at www.schipul.com.