Tendenci® Powers New Hotze Health & Wellness Center Web Site That Puts Patients in Charge
Site Brings Revolution in Wellness to the Web With Dynamic Interactive Elements
HOUSTON, October 16, 2007 - The Hotze Health & Wellness Center believes that patients should take control of their life and happiness, which contributed to the Center's decision to have Tendenci Web marketing software (www.tendenci.com) power its new Web site. The new Hotze Health & Wellness Center Web site, www.hotzehwc.com, was designed by STANANDLOU Advertising.
Tendenci is a Web-based suite of applications that simplifies many aspects of Web marketing.
- Tendenci's easy-to-use Content Management System empowers the staff of the Hotze Health & Wellness Center to update the site with new content such as news releases or articles without the inconvenience of going through a Web site administrator.
- Tendenci automates many aspects of search engine optimization so Hotze's Web pages can be found by Google and other major search engines.
- Tendenci makes it easy for Hotze to create and distribute professionally formatted electronic newsletters with just a few mouse clicks.
"With Tendenci, we don't need to burden a technology person with making changes or updating the site; it's easy to add and edit content ourselves," said Paul Hotze, chief marketing officer for Hotze Health & Wellness Center. "With new research and advances in the areas of health and wellness for women and men as they age, particularly during midlife, it is essential that the information on our site be dynamic and ever-changing."
The Hotze Health & Wellness Center embraces a multi-faceted common sense approach to wellness that is unlike other caregivers. Everything from its facility to the way they treat patients as "guests" is intentionally designed to look and function differently, and Hotze's new Tendenci-powered Web site extends that different look and feel to the Internet.
The site is split into two distinct sections -- one for men's health and the other for women's health. It features interactive tests that let the Web user take control and assess their symptoms for ailments such as allergies, low thyroid and hormone imbalance, among others. It also features downloadable e-books, designed to provide patients with a solid foundation with which to guide their health and wellness decisions.
Tendenci is developed and marketed by Schipul - The Web Marketing Company.
About Schipul - The Web Marketing Company
Schipul - The Web Marketing Company developed and builds on the Tendenci® association management application, which has nearly a half million users worldwide. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipul's clients include American Association of Dental Office Managers, National Pharmacy Technician Association, Texas Association of Nonprofit Organizations, Wolff Companies and DPK Public Relations. Additional information about Schipul is available at www.schipul.com and www.tendenci.com.