Call us Today at 1-800-596-8708

Media Training Fundamental: Avoid Naming Competitors

Media Training Fundamental: Avoid Naming Competitors

When you name competitors in a news interview, you are giving the competition more than just valuable publicity. You are giving them credibility and share-of-voice while missing the opportunity to talk about your own brand and its unique benefits. This article helps you handle tricky questions about the competition. Photo by Kreg Steppe.