Client Saint Arnold Reviewed by the Beer Betties
Back in the day -- a couple years ago -- you might have been tempted to limit your media outreach to newspapers, TV and radio stations -- as well as targeted magazines and trade press. They continue to be important ways of reaching your audience, but today more people are consuming information from non-traditional media such as blogs, Twitter, Facebook and YouTube. This is video review of one of our client Saint Arnold Brewing Company's new products is a great example of how working with influencers through social media channels can help spread the word. We recommend utilizing all the tools in the tool-kit to make an impression.