Storytelling in an Organization's Marketing

Ed Schipul, founder and CEO of Schipul - The Web Marketing Company ( discusses the re-emergence of storytelling as the key to marketing and communication success in the coming decade. He says organizations have to get back to the proverbial campfire and make their stories interesting, compelling and persuasive. Social media tools help to get the story out, but without a great story, the technology is useless. Music provided by _AA_,