Technology companies throughout the state of Texas have a new public relations opportunity. Texas Technology magazine is being launched to shine the spotlight on the incredible technology advances being driven by the state''s tech leaders.
A new study of Texas small businesses bodes well for the state''s public relations pros. The Texas Small-Business ConditionsSM report from the National Federation of Independent Business (NFIB)/Texas found that the outlook for Texas’ small-business economy is positive, with two thirds saying the business outlook is good in the next three months. Public relations spending typically correlates closely to business sentiment.
A recent survey shows that public relations is poised for a more prominent role in the overall marketing mix. However, the survey of senior marketings found that opinions are divided on the current function of the public relations discipline.