Mactarnahan "Mac" Keeney, DPK Public Relations Mascot, 1997-2007
DPK Public Relations is celebrating the life of its mascot, Mac, who passed away unexpectedly over the weekend.
Articles
Harvard Business Review Examines "Reputation and Its Risks"
An article in the February edition of Harvard Business Review, "Reputation and Its Risks," points to three situations that put reputation at risk: reputation-reality gap, changing beliefs and expectations, and weak internal coordination. This article offers a summary.
DPKpedia: Definition of Reputation Management
Reputation management examines perceptions of an organization and works to align organizational behavior with public demands and expectations. In some cases, the two already are aligned but there is a lack of understanding or awareness of it. In other cases, there is a clear need for a change in organizational behavior.
Ethical Considerations In Posting Comments to Blogs
A Texas-based chocolatier is facing scrutiny after a blogger attack. Now, the ethics of DPK''s Dan Keeney are also being questioned after posting comments that offered a differing perspective. In this post, Dan offers an explanation and seeks guidance.
David vs. Goliath in Lubbock -- Grassroots PR in Action
A federal court ruling suggests that a University’s colors are inherently associated with that University and therefore subject to its trademark. The case of a small mom and pop retailer going head to head with a Texas University is worth learning about and getting involved in.
Managing Client Expectations: Your Public Relations Firm Must Operate in the Open
What is being missed in the heated exchanges regarding the failure of Wal-Mart to disclose ties to seemingly independent bloggers is that ALL public relations programs -- both online and offline -- should face a high level of disclosure. This article examines the issue.
Survey Offers Inside Look At State of the Public Relations Profession
The 2006 PRWeek/Cymfony Corporate Survey is out with some interesting information about the state of the public relations profession. It isn''t all pretty, with the focus on old media rather than new and on dissemination rather than listening.
Does Your News Have Legs? Five Public Relations Essentials.
Ever wonder what makes a successful public relations program tick? Me too. Sometimes the initiatives that I am certain will be a huge success end up dying. Other times, something we throw together not expecting the media to bite ends up being enormous successes.
Survey Finds Crisis Recovery Takes 3+ Years
Nothing heals the wounds of a crisis like time. As time goes by, the hurt feelings and horrors associated with organizational misdeeds tend to subside. A new study suggests that executives believe it takes companies more than three years to recover from crisis.
Why Apologies Are A Crisis Communications Staple
Apologizing is a powerful communications tool, but for various reasons it is one that is increasingly neglected by CEOs. This article describes how owning up to a misstep can effectively frame the issue, putting parameters around it and defining it. Learn how to begin repairing the damage and winning back credibility.