We often find that people who have experienced on-camera interviews frequently are unhappy with the results. The good news is that all of those observations can help pinpoint specific areas for improvement. It just takes some effort and concentration to make a difference.
A recent article in the Houston Business Journal features an interview with the founder of DPK Public Relations who identifies three key components for protecting and enhancing a company''s reputation when it is faced with unwanted public scrutiny: crisis communications planning, response and recovery.
While facial expressions and eye contact are technically not body language, they do contribute to nonverbal communication and can have a significant impact on a spokesperson''s ability to connect with the audience and get his or her point across. Relax your inhibitions and allow yourself to respond naturally to your thoughts, attitudes and emotions.
Presenters who want more control over their voice, breathing and ability to read aloud need to realize these skills all depend on muscles. As is the case with athletes, these muscles need occasional exercise if you expect them to perform at the highest level on demand.
Are journalists and public relations practitioners adversaries? We don''t think so. The two to have a symbiotic relationship. Further, a sizable percentage of journalists eventually enter the public relations field, so having them schooled in the fundamentals of the discipline makes a lot of sense, but the debate still simmers.
The CEOs we train often tell us that a journalist''s job is to sensationalize the story without regard for the facts. Many feel journalists are primarily interested in making their subjects look bad. With this point of view, is it any wonder that corporate leaders often play defense when they find themselves scrutinized by journalists?
What can a band named the Arctic Monkeys possibly teach the public relations community about the anatomy of buzz? This article details how the community of bloggers and the mainstream media have a symbiotic relationship that helps brands and ideas explode onto the scene.
What a person looks like while delivering a message must be consistent with the message being delivered or it will have a significant impact on how the message is perceived. This article explores how to minimize having what you look like distract from your message.
The team formerly known as Houston 1836 will now be the Houston Dynamo. Okay, the new name is pretty lame, but at least it doesn''t insult and offend the primary fan base of the team. The team''s news release says the new name will be "inclusive to all fans." Brilliant idea.
Our crisis communications training seminars often include scenarios regarding personal indiscretions of the CEO -- sexual harrassment, substance abuse or financial misdeeds, for instance. The purpose is to get attendees thinking about the point at which the interests of their CEO diverges from the interests of the company and its shareholders.