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Public Relations Likely To Benefit As Houston Retailers Jump On Arbitron PPM Test (From Mediaweek)

Houston''s top retailers have agreed to participate in Arbitron’s upcoming trial of the portable people meter ratings service in the market. The four retailers include Best Buy, Gap, Gallery Furniture and Old Navy, which operate more than 50 store locations in Houston reaching 63 percent of the Adult Houston population in a year. They will encode the audio that plays in their stores using the unique PPM identification codes supplied by Arbitron.


Houston To Host Tests Of New Radio Rating System In July

Arbitron will soon be testing its "portable people meters" in Houston, hoping to prove that the new electronic devices do a better job of accurately recording media impressions than traditional diaries. The announcement comes as Clear Channel turns up the heat for better measurement of audience trends.


  • Released: June 14th, 2005 02:00 PM
  • Author: Dan Keeney
  • Phone: (832) 467-2904
  • Fax: (832) 467-2909
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  • Website: http://www.bloomberg.com/

Cumulus Launching FM-Talk in Houston (as reported by Billboard Radio Monitor)

Cumulus Media''s Houston FM on 97.5 is going to be FM talk, perhaps with a news/talk skew. The group''s Lori Kendrick confirmed the format choice for 97.5, adding that “a majority” of the lineup will be local-market personalities. The only talk or news/talk stations in the market (with ratings) are on the AM band. Billboard Radio Monitor expects radio vet A.W. Pantoja to be part of the new station''s midday lineup. The Chicago Sun-Times reported recently that Pantoja had resigned after 10 months