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Case Study: Issues Management Keeps Potential Crisis Quiet

When a high-profile company faced the possibility of an ugly lawsuit that threatened to drag its good name through the mud, they contacted DPK Public Relations. The issue revolved around threats by a former employee to file a complaint with the Equal Employment Opportunity Commission and a wrongful termination lawsuit.


Survey Answers the Question: What Is Public Relations?

Despite overwhelming evidence that the mainstream media's influence is sliding, corporate America continues to focus its public relations dollars on media relations activities. This is a key finding of the 2008 PRWeek/MS&L Marketing Management Survey published this week by PRWeek.


DPK Public Relations Salutes the Late Ron Stone, Respected News Anchor

Longtime television newsman Ron Stone died Tuesday at his home. Stone, who was diagnosed last year with prostate cancer, was 72. His signoff, as delivered across four decades on KHOU (Channel 11) and KPRC (Channel 2), was "Good night, neighbors," and the signature spoke volumes about the man. He was a native Oklahoman who was honored by the Sons of the Republic of Texas and a TV guy who took pride in the depth and clarity of good writing, and his long tenure in Houston helped established the style that viewers expect of their local anchors. Stone was born April 6, 1936, in Hanna, Okla., graduated from East Central State Teachers College in Ada, Okla., and worked in radio and television in several small Oklahoma markets. He was working at KVOO in Tulsa in 1961 when he caught the eye …


DPK Public Relations Client Encourages PR to Learn about Mobile Web

Tens of millions of people soon will be just as connected on their commute as they are at their desktop. Our client, Schipul - The Web Marketing Company, wants you to understand that the information people on the go consume and how they consume it differs from people at their desks.


Study Questions a Fundamental of Public Speaking Training

People seek public speaking training to be smooth, professional presenters. But a new study reports speakers who are not smooth can actually be better at delivering their points. DPK Public Relations examines what the study really found and how presenters can use the findings to improve their delivery.


The Future of Reputation Available for Free Download

The full text of the book, "The Future of Reputation," has been posted online for free -- and legal -- download. The book, which turns a critical eye on the damage that can be done through gossip and rumor on the Internet, is published by Yale Press and written by Daniel Solove, an authority on information privacy law.


DPK Public Relations Guides International Recall

The Bumbo Baby Seat recall, guided by DPK Public Relations, is getting some attention. The focus of the public relations response was on protecting the safety of children whose parents may have been unknowingly putting them at risk of a fall. The public education campaign positioned the company as a caring and responsive corporate citizen.


DPK Public Relations Client, Saint Arnold Brewing, Featured on KTRK TV

How can your organization turn all the media's attention on the economy and possible recession into positive attention for you? In this article, we explain the importance of staying flexible to capitalize on changing circumstances.


Is Social Media Changing Public Relations?

A recent interview in FORUM, the quarterly newspaper of the Public Relations Student Society of America, explored Social Media's impact on public relations. The rise of online resources that enable and encourage the "audience" to contribute to the exchange of information do not fundamentally change the underpinnings of public relations.


The Value of On-Camera Media Interview Skills Training

We strongly recommend using a camera in media interview skills training sessions Because when it the total package – body language, facial expression, voice inflections and the tone and power of the voice all interact. The best way to expose a spokesperson to the areas that can be improved is by getting them to see and/or hear for themselves.