Public Relations Management Articles List

11 Articles Found

Oregon Communicators Learn About Fundamentals of Crisis Communications DPK Public Relations Founder Daniel Keeney, APR was proud to present at the Spring Conference of the Healthcare Communicators of Oregon last week on the subject of Crisis Communications Planning. He discussed how all crises have certain characteristics, including unwanted scrutiny, an interruption of normal business operations and harm (or threat of harm) to reputation. If your organization is experiencing an event or percolating issue with those three characteristics, you are probably in great danger of being in crisis.  If your organization is in crisis, call DPK Public Relations at 800.596.8708.  Another common element of crisis is that the event could have been anticipated. One of the great values of crisis planning is conducting a threat or vulnerability assessment. We do this by talking with people from throughout the organization and also assessing ...

Could Your Overseas Executives be Kidnapping Targets? In anticipation of conducting crisis training for a client, we recently requested a copy of their crisis communications plan. Much to the chagrin of the company's communications leader, he provided a document that had been in the works for literally years, but remained unfinished. My suggestion: circulate the unfinished draft and get it approved.  A crisis communication plan is never finished. It is a living, breathing thing. I've seen a quote attributed alternately to Confucius and Voltaire that sums up my feelings about crisis communications planning: "Don't let perfect be the enemy of good." By striving for a perfect plan, and in the process delaying the completion of a good enough plan, you are endangering your entire organization. It can actually be empowering to realize that the crisis communications plan can never be ...

  With roots and many friends in Colorado, DPK Public Relations' President Dan Keeney was deeply effected by this month's tragic shooting that killed or injured dozens of men, women and children. As a graduate of the University of Colorado, Keeney has kept a close eye on developments to understand what role, if any, the University may have played in triggering the gunman. Our thoughts and best wishes go out to the victims and their families. As experts in crisis communication that help organizations plan for and respond to problems and crisis events, DPK Public Relations regularly is called upon by journalists to offer expert advice and guidance. As FOX News reported: Warner Bros. to contribute to Aurora relief fund; PR pros say studio handling crisis with care and compassion Daniel Keeney, President of DPK Public Relations and PR crisis ...

I am not sure how I missed this story when it first happened, but it is worth recapping even if the event happened a couple weeks ago. Those Chilean miners who once were trapped underground and now are hobnobbing with the rich and famous? They were media trained while awaiting rescue. Okay, that definitely deserves an LOL.   There are a lot of jokes that come to mind, but the reality is that sometimes I think the people who trudge into a media training session would prefer to be trapped underground for a month rather than participate in training to prepare them to handle media scrutiny. Their perspective changes once we get rolling, because what we do is fun and interactive, but I haven’t found too many people who get excited about spending a day in a media training session. They ...

DPK Public Relations President and Founder Dan Keeney, APR was featured in the article, "Crisis Communications: How to Recover from a Black Eye," in the March/April issue of Perspectives, a publication for the insurance brokerage industry. The article was written by Paula L. Weis, who does a great job of gathering a lot of solid information and delivering it in a way that is interesting and easy to read.    Of course, these are challenging times for the entire financial services industry and insurance brokers are dealing with customers every day who are afraid that their carriers will not be able to survive. But the tips provided regarding crisis planning, response and recovery should be in the pocket of every communicator these days. You never know when you might need it.   Download the article by clicking on the image below.   ...

Below is a description of the fundamental elements of crisis communications. If you believe this can be improved, we invite you to comment on it by posting your thoughts below. Crisis communications at its most basic level consists of three elements: crisis planning, crisis response and crisis recovery. Crisis planning is the work done to define what constitutes a crisis for the organization, identify vulnerabilities -- both likely and less-than-likely, assign responsibilities, prepare a spokesperson with media training, practice periodically and prepare standby materials as appropriate. I've seen organizations spend tens of thousands of dollars on the development of a crisis communications plan the size of a phone book and I've seen others create a perfectly functional crisis plan on the back and front a business card. The important thing is the thinking that goes into the process and the commitment to ...