Group:
12 Articles Found

The Top 5 Benefits of PR Crisis Planning

Crisis Planning Can Reduce Crisis Risk and Speed Up Crisis Response Kudos to Jill Odom, editor for the trade publication, Total Landscape Care, for this week's story, "Expecting the unexpected: Managing a public relations crisis." Odom makes the case that every business -- even small businesses -- are at risk of a crisis and need a crisis response plan just in case. The article is worth reviewing and it prompted us at DPK Public Relations to catalogue a few of the biggest benefits we have observed businesses enjoying as a result of going through the crisis planning process. Here are the top five benefits of developing a crisis response plan: 1. The mere act of creating a crisis plan often establishes heightened awareness of crisis risks throughout the organization. By identifying and prioritizing the events that could threaten normal business …


DPK Public Relations Founder Discusses Crisis Planning

Oregon Communicators Learn About Fundamentals of Crisis Communications DPK Public Relations Founder Daniel Keeney, APR was proud to present at the Spring Conference of the Healthcare Communicators of Oregon last week on the subject of Crisis Communications Planning. He discussed how all crises have certain characteristics, including unwanted scrutiny, an interruption of normal business operations and harm (or threat of harm) to reputation. If your organization is experiencing an event or percolating issue with those three characteristics, you are probably in great danger of being in crisis.  If your organization is in crisis, call DPK Public Relations at 800.596.8708.  Another common element of crisis is that the event could have been anticipated. One of the great values of crisis planning is conducting a threat or vulnerability assessment. We do this by talking with people from throughout the organization and also assessing …


When Updating Crisis Plan, Consider Changing World Events

Could Your Overseas Executives be Kidnapping Targets? In anticipation of conducting crisis training for a client, we recently requested a copy of their crisis communications plan. Much to the chagrin of the company's communications leader, he provided a document that had been in the works for literally years, but remained unfinished. My suggestion: circulate the unfinished draft and get it approved.  A crisis communication plan is never finished. It is a living, breathing thing. I've seen a quote attributed alternately to Confucius and Voltaire that sums up my feelings about crisis communications planning: "Don't let perfect be the enemy of good." By striving for a perfect plan, and in the process delaying the completion of a good enough plan, you are endangering your entire organization. It can actually be empowering to realize that the crisis communications plan can never be …


DPK Public Relations President Provides Expert Commentary on PR Crisis Response to Colorado Theater Shooting

  With roots and many friends in Colorado, DPK Public Relations' President Dan Keeney was deeply effected by this month's tragic shooting that killed or injured dozens of men, women and children. As a graduate of the University of Colorado, Keeney has kept a close eye on developments to understand what role, if any, the University may have played in triggering the gunman. Our thoughts and best wishes go out to the victims and their families. As experts in crisis communication that help organizations plan for and respond to problems and crisis events, DPK Public Relations regularly is called upon by journalists to offer expert advice and guidance. As FOX News reported: Warner Bros. to contribute to Aurora relief fund; PR pros say studio handling crisis with care and compassion Daniel Keeney, President of DPK Public Relations and PR crisis …


Outcome of Chilean Mine Collapse Proves Effectiveness of Media Training

I am not sure how I missed this story when it first happened, but it is worth recapping even if the event happened a couple weeks ago. Those Chilean miners who once were trapped underground and now are hobnobbing with the rich and famous? They were media trained while awaiting rescue. Okay, that definitely deserves an LOL.   There are a lot of jokes that come to mind, but the reality is that sometimes I think the people who trudge into a media training session would prefer to be trapped underground for a month rather than participate in training to prepare them to handle media scrutiny. Their perspective changes once we get rolling, because what we do is fun and interactive, but I haven’t found too many people who get excited about spending a day in a media training session. They …


Crisis Communications Expert Offers Valuable Tips for All Businesses

DPK Public Relations President and Founder Dan Keeney, APR was featured in the article, "Crisis Communications: How to Recover from a Black Eye," in the March/April issue of Perspectives, a publication for the insurance brokerage industry. The article was written by Paula L. Weis, who does a great job of gathering a lot of solid information and delivering it in a way that is interesting and easy to read.    Of course, these are challenging times for the entire financial services industry and insurance brokers are dealing with customers every day who are afraid that their carriers will not be able to survive. But the tips provided regarding crisis planning, response and recovery should be in the pocket of every communicator these days. You never know when you might need it.   Download the article by clicking on the image below.   …


In the eye of the storm: Ten PR lessons learned from Hurricane Ike

What can every public relations counselor learn from Hurricane Ike? We offer 10 crisis planning and response fundamentals, expanding on what was published in the November 2008 edition of Public Relations Tactics.


Fundamentals of Crisis Planning: Establish Media Relationships Before Crisis Occurs

The role of media in covering crises is evolving with enormous impacts from the impacts of the 24-hour news cycle and ubiquitous mobile devices with the ability to record or stream live video and sound. Find out what your organization should do now to protect its reputation.


As Hurricane Ike Approaches, Reflect on 2005's Teachable Moments

With Hurricane Ike bearing down on Houston, it is appropriate to revisit the lessons learned from Hurricanes Katrina and Rita. These are great fundamentals for crisis communications planning and response. A number of these lessons have been integrated into the operational response of public, private and nonprofit organizations, saving lives.


DPK Public Relations Guides International Recall

The Bumbo Baby Seat recall, guided by DPK Public Relations, is getting some attention. The focus of the public relations response was on protecting the safety of children whose parents may have been unknowingly putting them at risk of a fall. The public education campaign positioned the company as a caring and responsive corporate citizen.