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Holidays Offer Great PR Opportunities

Holidays offer great opportunities for your organization to work with the media to get your messages out. First, the news business doesn't rest on a holiday. It might be a sleepy, peaceful day, but that news hole still needs to be filled. That's why there are certain holiday stories that were being done the day I was born and I suspect will be done until the day I die, such as the New Year's resolution story, the Memorial Day boating safety story, the July 4th fireworks safety story and (as illustrated in the video below) the Labor Day story about the American workplace. If you can find a good angle related to the holiday, you have a good shot of attracting attention. Second, nobody else is pitching stories. Your competitors are all enjoying the holiday! Every major holiday we have …


Lance Armstrong illustrates how to handle difficult journalists

As you might understand, Lance Armstrong doesn't like to be called "a cancer," so when a journalist who did just that in the past tried to pin him down at a news conference, Lance was none too pleased. It is a great example of how to take control and deliver your message no matter what.