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Top 10 Tips for Winning Your Next News Interview

Succeeding in news interviews comes down to preparation, practice and performance I was surprised when I reviewed the Google Analytics report for this site that an article I posted more than nine years ago, "Top 10 Tips for Preparing for ...
Author: Daniel Keeney
Phone: (800) 596-8708
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The Power of 1 Voice: Everyone Is a Spokesperson

This article was originally published in the March 2015 edition of Public Relations Tactics, a publication of the Public Relations Society of America. See the original published article by clicking here (subscription required).  On Thanksgiving evening, I watched shoppers hold their ...
Author: Daniel Keeney
Phone: (214) 432-7556
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Dancing at the Edge of the Off-the-Record Cliff

We always devote a portion of our Media Interview Skills Training sessions to a discussion about going “off-the-record” with journalists. Our recommendation is the same today as it was 20 years ago: there is no such thing as “off-the-record.” Think ...
Author: Daniel Keeney
Phone: (214) 432-7556
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Media Interview Fundamentals

Lessons from Our First Decade Training America's Spokespersons During our first 10 years, DPK Public Relations has been honored to train more than 1,000 spokespersons for organizations throughout Texas and across the United States. We have conducted training in top ...
Author: Daniel Keeney
Phone: (214) 432-7556
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Media Training: No Such Thing as a Private Conversation

As I watched Fed Chairman Ben Bernanke’s news conference this afternoon, I was reminded of a story that I often use as an anecdote in media training sessions. Since Mr. Bernanke is winding down his time with the Fed, I ...
Author: Daniel Keeney
Phone: (214) 432-7556
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Outcome of Chilean Mine Collapse Proves Effectiveness of Media Training

I am not sure how I missed this story when it first happened, but it is worth recapping even if the event happened a couple weeks ago. Those Chilean miners who once were trapped underground and now are hobnobbing with ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
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Our Readers Point You to the Must-Read PR Advice

If you don't have time to leaf through our entire library of more than 100 articles offering valuable public relations advice, our readers offer their guidance on what the best articles are.
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
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Lance Armstrong illustrates how to handle difficult journalists

As you might understand, Lance Armstrong doesn't like to be called "a cancer," so when a journalist who did just that in the past tried to pin him down at a news conference, Lance was none too pleased. It is ...
Author: Dan Keeney
Phone: (832) 467-2904
Fax: (214) 4432-7555
Email:
Category: public relations | Sub Category: