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F-35 Joint Strike Fighter Earns Kudos from British Test Pilots

DPK Public Relations is proud to work closely with Lockheed Martin in support of the F-35 Joint Strike Fighter program in recent years and we enjoy spreading the word about the jaw dropping capabilities of the plane, which is being built in Fort Worth, Texas. We have helped people throughout the organization -- including test pilots, business development executives and manufacturing leaders -- prepare for all types of interactions. While the program has faced some scrutiny, the feedback from the most important community -- the pilots -- has been universally enthusiastic. This terrific first-person account from British Squadron Leader Frankie Buckler is a great example of why it benefits organizations to have people who can communicate complex information in ways that are easy to understand ready at all times to speak.   Con Coughlin, The Telegraph's defense editor, accompanied a …


Media Coverage of Beer Launch Offers PR Lessons

The summer 2012 launch of client Saint Arnold Brewing Company's Divine Reserve No. 12 took on a life of its own, with news organizations competing for the inside scoop and tracking down brewers on their way to the grocery store and at the brewery late at night. Here is the story from Houston's KHOU Channel 11: The Saint Arnold example provides a few lessons for any organization seeking positive media coverage: 1. Think long-term. DPK Public Relations has been working with Saint Arnold for eight years and keeps information flowing regularly to the newsrooms. 2. Don't get discouraged. We have had plenty of instances where we felt we had a great story only to be disappointed that nobody jumped on it. Instead of getting discouraged, we trusted that our good ideas weren't being ignored and they would eventually generate coverage. …


Holidays Offer Great PR Opportunities

Holidays offer great opportunities for your organization to work with the media to get your messages out. First, the news business doesn't rest on a holiday. It might be a sleepy, peaceful day, but that news hole still needs to be filled. That's why there are certain holiday stories that were being done the day I was born and I suspect will be done until the day I die, such as the New Year's resolution story, the Memorial Day boating safety story, the July 4th fireworks safety story and (as illustrated in the video below) the Labor Day story about the American workplace. If you can find a good angle related to the holiday, you have a good shot of attracting attention. Second, nobody else is pitching stories. Your competitors are all enjoying the holiday! Every major holiday we have …


Online Video is a Powerful Brand Building Tool

At DPK Public Relations we have gradually been adding more tools to our arsenal and wanted to share some of the results with you. When I started in public relations with Ketchum Public Relations Worldwide in Pittsburgh in the mid-1990s, we often advised clients of the benefits of a corporate video. It game them something to loop on the video displays in their tradeshow booths and was a nice leave-behind or follow-up for meetings with prospective customers.   But they were complicated and could be pretty expensive. I remember one we did for an energy company cost upwards of $17,000 for shooting, producing and editing -- not even counting the time for the account team to script it, coach the client and supervising the shoot.   Now that same video can be done far more efficiently and quickly -- and …


A Changed PR Landscape

The practice of public relations has dramatically changed. It is imperative that organizations change the way they communicate and resist the forces that encourage you to continue the way you have always done things because it is the way you have always done things. Read more from Dan Keeney, APR.


Lance Armstrong illustrates how to handle difficult journalists

As you might understand, Lance Armstrong doesn't like to be called "a cancer," so when a journalist who did just that in the past tried to pin him down at a news conference, Lance was none too pleased. It is a great example of how to take control and deliver your message no matter what.


The News Release: Not Dead Yet

The current environment, in which people search for and discover information that is valuable to them without the interference of traditional "gatekeepers" such as editors and journalists, makes the news release more powerful and important than ever. Read how to pack your release with more punch.


Tweeting Over Twitter: Is There a Public Relations Use?

The public relations community is being pulled kicking a screaming into the brave new world of Social Media. DPK Public Relations has helped clients leverage opportunities online and offers advice.


DPK Public Relations Client Featured in Houston Business Journal

DPK Public Relations client Energy Maintenance Services Group I, LLC (EMS Group) was featured in the recent Houston Business Journal article "Power Play," published on March 18, 2005 (under Strategies - Information for Emerging Companies). Click here to read the article. If DPK Public Relations can help your organization increase its visibility and get its story out, contact Dan Keeney, APR at dan@keeneypr.com or dial 214-432-7556.


PUBLIC RELATIONS WRITING: 10 Tips to Writing a Winning News Release

Have a news release to write? Dan Keeney has some helpful tips to consider that may make you think twice about whether a news release is really the appropriate method of communicating with your target audience.