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How to Accelerate Your Business Strategy with PR

Don't Think of Media Coverage as the Result - The Result is What Happens Because of the Coverage Check out this recent coverage in TechTarget secured for client Aldridge, a leading IT services provider with offices throughout the major metropolitan areas of Texas. Aldridge has grown rapidly in recent years. In fact, they are among a small group of companies that have been listed by Inc. as one of America's fastest growing companies for five years running. What an accomplishment! The story, "Tech acquisitions raise integration issues for channel," in TechTarget offers best practices from Aldridge and describes the company's highly structured integration process the company's leadership has developed as they have acquired nearly a dozen companies in recent years. This process has proven invaluable and it is unique, which is what makes it newsworthy. To Aldridge's credit, they were …


Houston's Tech CEOs Reflect and Offer Advice

  Earlier this week, I attended the Houston Business Journal's Fast Tech 50 Technology Conference. It was a little work and pleasure mix, since DPK Public Relations had three clients among the 50 companies being recognized (congratulations to Alert Logic, DiCentral and Schipul - the Web Marketing Company). The best part of the day was the opening session, which featured notable CEOs and former CEOs who had built companies that have experienced rapid growth. Our client Alert Logic was represented by CEO Gray Hall. They've been among the fastest growing tech companies in Houston for six straight years, which is an amazing accomplishment. Others on panel included CEOs from Blinds.com, The Planet, Rackspace and SmartVault. Russ Capper served as moderator. Great stuff. The first part of the session is posted below: While I wish the lighting was better, the content here …