DPK Public Relations President Dan Keeney relates the story of being confronted by a journalist who disagreed with his unflattering portrayal of those in the fourth estate. He explains that rather than obsess about the media, spokespersons need to focus on what THEY can do to powerfully deliver their messages.
PowerPoint is marking its 20th anniversary, but there remains a general misunderstanding of its role in helping presenters grab an audience. Click here to find out why your presentations are so yawn inducing.
If you were calling the shots in Paris Hilton''s inner circle, how would you manage her re-emergence as a cultural icon? This is your opportunity to tell the heiress what to do and describe how you will make her do it.
Below is a description of the fundamental elements of crisis communications. If you believe this can be improved, we invite you to comment on it by posting your thoughts below. Crisis communications at its most basic level consists of three elements: crisis planning, crisis response and crisis recovery. Crisis planning is the work done to define what constitutes a crisis for the organization, identify vulnerabilities -- both likely and less-than-likely, assign responsibilities, prepare a spokesperson with media training, practice periodically and prepare standby materials as appropriate. I've seen organizations spend tens of thousands of dollars on the development of a crisis communications plan the size of a phone book and I've seen others create a perfectly functional crisis plan on the back and front a business card. The important thing is the thinking that goes into the process and the commitment to …
Hurricane Katrina and Hurricane Rita have provided a rare opportunity for all organizations to learn from the experiences of others as they responded to extraordinary circumstances. These 10 principals can serve as a checklist for crisis response or as guiding principles for your organization''s crisis communications philosophy.
Is it appropriate to apply a frequently cited study out of UCLA regarding the relative importance of a person''s message to presentation skills and media interview skills? This article examines why it may not be.