Public Relations Articles List View

27 years after Johnson & Johnson rewrote the book on crisis communication response, the company is back in the spotlight. No deaths, no tampering, just hurt feelings. The question is: was the inevitable apology acceptable?

What can every public relations counselor learn from Hurricane Ike? We offer 10 crisis planning and response fundamentals, expanding on what was published in the November 2008 edition of Public Relations Tactics.

The current environment, in which people search for and discover information that is valuable to them without the interference of traditional "gatekeepers" such as editors and journalists, makes the news release more powerful and important than ever. Read how to pack your release with more punch.

The role of media in covering crises is evolving with enormous impacts from the impacts of the 24-hour news cycle and ubiquitous mobile devices with the ability to record or stream live video and sound. Find out what your organization should do now to protect its reputation.

With Hurricane Ike bearing down on Houston, it is appropriate to revisit the lessons learned from Hurricanes Katrina and Rita. These are great fundamentals for crisis communications planning and response. A number of these lessons have been integrated into the operational response of public, private and nonprofit organizations, saving lives.

What is the role of a reporter and to whom is that reporter responsible? This is a question we tackle in most media training sessions because DPK Public Relations believes it is important for your spokespersons to understand the environment in which they will be attempting to deliver their messages.

With most cell phones now capable of shooting and downloading video, there are millions of people walking around with the technical capability to be on-the-scene reporters. In this article, Dan Keeney, APR explores the implications for crisis communications response.

When a high-profile company faced the possibility of an ugly lawsuit that threatened to drag its good name through the mud, they contacted DPK Public Relations. The issue revolved around threats by a former employee to file a complaint with the Equal Employment Opportunity Commission and a wrongful termination lawsuit.

Despite overwhelming evidence that the mainstream media's influence is sliding, corporate America continues to focus its public relations dollars on media relations activities. This is a key finding of the 2008 PRWeek/MS&L Marketing Management Survey published this week by PRWeek.

Longtime television newsman Ron Stone died Tuesday at his home. Stone, who was diagnosed last year with prostate cancer, was 72. His signoff, as delivered across four decades on KHOU (Channel 11) and KPRC (Channel 2), was "Good night, neighbors," and the signature spoke volumes about the man. He was a native Oklahoman who was honored by the Sons of the Republic of Texas and a TV guy who took pride in the depth and clarity of good writing, and his long tenure in Houston helped ...

Tens of millions of people soon will be just as connected on their commute as they are at their desktop. Our client, Schipul - The Web Marketing Company, wants you to understand that the information people on the go consume and how they consume it differs from people at their desks.

People seek public speaking training to be smooth, professional presenters. But a new study reports speakers who are not smooth can actually be better at delivering their points. DPK Public Relations examines what the study really found and how presenters can use the findings to improve their delivery.

The full text of the book, "The Future of Reputation," has been posted online for free -- and legal -- download. The book, which turns a critical eye on the damage that can be done through gossip and rumor on the Internet, is published by Yale Press and written by Daniel Solove, an authority on information privacy law.

The Bumbo Baby Seat recall, guided by DPK Public Relations, is getting some attention. The focus of the public relations response was on protecting the safety of children whose parents may have been unknowingly putting them at risk of a fall. The public education campaign positioned the company as a caring and responsive corporate citizen.

How can your organization turn all the media's attention on the economy and possible recession into positive attention for you? In this article, we explain the importance of staying flexible to capitalize on changing circumstances.

A recent interview in FORUM, the quarterly newspaper of the Public Relations Student Society of America, explored Social Media's impact on public relations. The rise of online resources that enable and encourage the "audience" to contribute to the exchange of information do not fundamentally change the underpinnings of public relations.

We strongly recommend using a camera in media interview skills training sessions Because when it the total package – body language, facial expression, voice inflections and the tone and power of the voice all interact. The best way to expose a spokesperson to the areas that can be improved is by getting them to see and/or hear for themselves.

The public relations community is being pulled kicking a screaming into the brave new world of Social Media. DPK Public Relations has helped clients leverage opportunities online and offers advice.

Mark Twain once said something like, "Never get in a fight with someone who buys ink by the barrell," and I have periodically repeated that advice to clients licking their wounds from negative media coverage. Here's an interesting study of what not to do when you feel victimized by poor reporting.

Is this week's announcement that Belo Corp. plans to spin off its newspaper business to create separate television and newspaper companies the first step toward putting its newspaper group on the market? We examine the public relations implications.