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Media Training: No Such Thing as a Private Conversation

As I watched Fed Chairman Ben Bernanke’s news conference this afternoon, I was reminded of a story that I often use as an anecdote in media training sessions. Since Mr. Bernanke is winding down his time with the Fed, I ...
Author: Daniel Keeney
Phone: (214) 432-7556
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F-35 Joint Strike Fighter Earns Kudos from British Test Pilots

DPK Public Relations is proud to work closely with Lockheed Martin in support of the F-35 Joint Strike Fighter program in recent years and we enjoy spreading the word about the jaw dropping capabilities of the plane, which is being ...
Author: Daniel Keeney
Phone: (214) 432-7556
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Media Coverage of Beer Launch Offers PR Lessons

The summer 2012 launch of client Saint Arnold Brewing Company's Divine Reserve No. 12 took on a life of its own, with news organizations competing for the inside scoop and tracking down brewers on their way to the grocery store ...
Author: Daniel Keeney
Phone: (214) 432-7556
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DPK Public Relations Builds Buzz for Beer Launch

This week's launch of Divine Reserve No. 12, the latest small batch beer from our client, Saint Arnold Brewing, offers some important PR lessons. The biggest lesson is to keep doing what you do and people will notice. Saint Arnold Divine ...
Author: Daniel Keeney
Phone: (214) 432-7556
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DPK Public Relations President Provides Expert Commentary on PR Crisis Response to Colorado Theater Shooting

  With roots and many friends in Colorado, DPK Public Relations' President Dan Keeney was deeply effected by this month's tragic shooting that killed or injured dozens of men, women and children. As a graduate of the University of Colorado, ...
Author: Daniel Keeney
Phone: (214) 432-7556
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Congratulations to Client NASA on the Delivery of the Orion Multi-Purpose Crew Vehicle

DPK Public Relations is proud of its long-term relationship with NASA and we extend our sincere congratulations on the milestone achieved this month: the delivery of the first space-bound Orion spacecraft, which is designed to advance human space exploration further from ...

Breaking Bad Habits to Improve Public Speaking

We recently returned from conducting a couple days of Media Interview Skills Training on the West Coast for one of our aerospace clients and wanted to share some insights that were discussed. One thing we've noticed during the past couple ...
Author: Daniel Keeney
Phone: (214) 432-7556
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Social Media Mistakes Can Hurt Your Business

  Barry Shlachter with the Fort Worth Star-Telegram recently reported on the story of the owner of a new brew pub who let his frustrations with his kitchen staff get the better of him. We've all heard the classic advice ...
Author: Dan Keeney
Phone: (214) 432-7556
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Houston's Tech CEOs Reflect and Offer Advice

  Earlier this week, I attended the Houston Business Journal's Fast Tech 50 Technology Conference. It was a little work and pleasure mix, since DPK Public Relations had three clients among the 50 companies being recognized (congratulations to Alert Logic, ...
Author: Daniel Keeney
Phone: (832) 467-2904
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Holidays Offer Great PR Opportunities

Holidays offer great opportunities for your organization to work with the media to get your messages out. First, the news business doesn't rest on a holiday. It might be a sleepy, peaceful day, but that news hole still needs to ...
Author: Daniel Keeney
Phone: (214) 432-7556
Email: